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~isPartOf:"International journal of production economics"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Product management
14
Produktmanagement
14
Marketing management
4
Marketingmanagement
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Theory
4
Mass Customization
3
Mass customization
3
New product development
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Harkonen, Janne
2
Seifert, Ralf W.
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Biçer, Işık
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Shao, Xiao-Feng
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Song, Michael
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Srinivasan, Raji
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1
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International journal of production economics
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The PDMA handbook of new product development
36
SpringerLink / Bücher
33
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
18
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
15
International journal of technology management : IJTM
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Discussion paper / Centre for Economic Policy Research
12
Springer eBook Collection / Business and Economics
12
Harvard business review : HBR
11
Europäische Hochschulschriften / 5
10
International journal of product lifecycle management : IJPLM
10
Produktportfoliomanagement
10
Harvard-Business-Manager : das Wissen der Besten
9
International journal of manufacturing technology and management
9
Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten
9
Gabler Edition Wissenschaft
8
Journal of business research : JBR
8
Journal of economics & management strategy : JEMS
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Strategic management journal
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
Working paper / National Bureau of Economic Research, Inc.
8
International journal of production research
7
European journal of marketing : EJM
6
International journal of product development : IJPD
6
Journal of business strategy
6
Journal of marketing
6
Journal of the Academy of Marketing Science
6
Lehrbuch
6
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
6
The journal of product & brand management
6
Beiträge zum Produkt-Marketing
5
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
5
Faculty & research / Insead : working paper series
5
IEEE transactions on engineering management : EM
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
5
NBER Working Paper
5
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ECONIS (ZBW)
14
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1
Extending target costing to include targets for R&D costs and production investments for a modular product portfolio : a case study
Stadtherr, Frank
;
Wouters, Marc
- In:
International journal of production economics
231
(
2021
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012415038
Saved in:
2
What is the right production strategy for horizontally differentiated product : standardization or mass customization?
Shao, Xiao-Feng
- In:
International journal of production economics
223
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012233279
Saved in:
3
Dynamic product portfolio management with life cycle considerations
Seifert, Ralf W.
;
Tancrez, Jean-Sébastien
;
Biçer, Işık
- In:
International journal of production economics
171
(
2016
),
pp. 71-83
Persistent link: https://www.econbiz.de/10011437242
Saved in:
4
Product portfolio management : targets and key performance indicators for product portfolio renewal over life cycle
Tolonen, Arto
;
Shahmarichatghieh, Marzieh
;
Harkonen, Janne
- In:
International journal of production economics
170
(
2015
),
pp. 468-477
Persistent link: https://www.econbiz.de/10011421995
Saved in:
5
Productisation : a review and research agenda
Harkonen, Janne
;
Haapasalo, Harri
;
Hanninen, Kai
- In:
International journal of production economics
164
(
2015
),
pp. 65-82
Persistent link: https://www.econbiz.de/10011289821
Saved in:
6
Product development capability and marketing strategy for new durable products
Banerjee, Sumitro
;
Soberman, David A.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 276-291
Persistent link: https://www.econbiz.de/10009779975
Saved in:
7
On the evaluation of product customization strategies in a vertically differentiated market
Wong, Hartanto
;
Lesmono, Dharma
- In:
International journal of production economics
144
(
2013
)
1
,
pp. 105-117
Persistent link: https://www.econbiz.de/10009770128
Saved in:
8
Aligning supply chain portfolios with product portfolios
Langenberg, Kerstin U.
;
Seifert, Ralf W.
;
Tancrez, …
- In:
International journal of production economics
135
(
2011
)
1
,
pp. 500-513
Persistent link: https://www.econbiz.de/10009388888
Saved in:
9
The different roles of product originality and usefulness in generating word-of-mouth
Moldovan, Sarit
;
Goldenberg, Jacob
;
Chattopadhyay, Amitava
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 109-119
Persistent link: https://www.econbiz.de/10009238547
Saved in:
10
The effects of imbalanced competition on demonstration strategies
Heiman, Amir
;
Ofir, Chezy
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 175-187
Persistent link: https://www.econbiz.de/10003987365
Saved in:
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