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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of advertising research"
~subject:"Markenführung"
~subject:"Marketingmanagement"
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Markenführung
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Internet marketing
163
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of advertising research
Journal of business research : JBR
167
International journal of internet marketing and advertising : IJIMA
89
Journal of retailing and consumer services
79
The journal of product & brand management
69
SpringerLink / Bücher
64
The journal of brand management : an international journal
64
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
50
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
47
Journal of marketing communications
46
Industrial marketing management : the international journal for industrial and high-tech firms
39
Journal of promotion management : innovations in planning and applied research
35
Journal of marketing management : MM
33
Marketing intelligence & planning
33
Springer eBook Collection
33
International journal of advertising : the review of marketing communications
30
Journal of internet commerce
30
Business horizons
29
Journal of marketing
28
International journal of electronic marketing and retailing : IJEMR
22
Journal of strategic marketing
22
Journal of the Academy of Marketing Science
22
Psychology & marketing
22
Asia Pacific journal of marketing and logistics
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
Tourism management : research, policies, practice
21
Journal of fashion marketing and management
20
Journal of promotion management : JPM
20
Cogent business & management
19
European journal of marketing : EJM
19
Innovatives Markenmanagement
19
International journal of technology marketing : IJTMkt
19
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
18
The journal of business & industrial marketing
18
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Journal of marketing analytics : JMA
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Research
15
European journal of marketing
14
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ECONIS (ZBW)
50
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1
Digital marketing communication in global marketplaces : a review of extant research, future directions, and potential approaches
Shankar, Venkatesh
;
Grewal, Dhruv
;
Sunder, Sarang
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 541-565
Persistent link: https://www.econbiz.de/10013271774
Saved in:
2
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
3
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
4
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
5
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
6
Is your brand protected? : assessing brand safety risks in digital campaigns
Johnson, Ross W.
;
Voorhees, Clay
;
Khodakarami, Farnoosh
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 205-220
Persistent link: https://www.econbiz.de/10014375167
Saved in:
7
The efficacy of brand-execution tactics in TV advertising, brand placements, and
Internet
advertising
Romaniuk, Jenni
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
Saved in:
8
Brand and consumer engagement behaviors on Facebook brand pages : let's have a (positive) conversation
Dhaoui, Chedia
;
Webster, Cynthia M.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012506523
Saved in:
9
How, why, and when disclosure type matters for influencer marketing
Karagür, Zeynep
;
Becker, Jan-Michael
;
Klein, Kristina
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 313-335
Persistent link: https://www.econbiz.de/10013271749
Saved in:
10
The
internet
revolution
Plummer, Joseph T.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003611390
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