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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"The service industries journal"
~subject:"Relationship marketing"
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Search: subject_exact:"Kundenbindungsprogramm"
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Relationship marketing
Kundenbindungsprogramm
22
Loyalty program
22
Beziehungsmarketing
17
Consumer behaviour
15
Konsumentenverhalten
15
Einzelhandel
6
Retail trade
6
Customer satisfaction
4
Kundenzufriedenheit
4
Loyalty programs
4
Sales promotion
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Verkaufsförderung
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Bayes-Statistik
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Bayesian estimation
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Bayesian inference
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Customer relationship management
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Deutschland
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Direct marketing
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Direktmarketing
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Germany
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International marketing
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Kundenbindung
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Markov chain
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Markov-Kette
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Program design
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Retail positioning
2
customer demotion
2
customer loyalty
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Abwertung
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Anreiz
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Arbeitsethik
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Armut
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Association rule mining
1
B-to-B-Marketing
1
Basket size
1
Bonus premiums
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Business-to-Business (B2B)
1
Business-to-business marketing
1
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15
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Bijmolt, Tammo H. A.
2
Bombaij, Nick J. F.
2
Dekimpe, Marnik G.
2
Baker, Melissa A.
1
Berlo, Geert van
1
Bies, Suzanne M. T. A.
1
Blazevic, Vera
1
Bloemer, Johanna M.
1
Bradlow, Eric T.
1
Bronnenberg, Bart J.
1
Danaher, Peter J.
1
Danaher, Tracey S.
1
Dorotic, Matilda
1
Fok, Dennis
1
Fu, Xiaorong
1
Gelper, Sarah
1
Gijsbrechts, Els
1
Gruber, Kathrin
1
Ha, Sejin
1
Helm, Roland
1
Hornik, Kurt
1
Huber, Frank
1
Krafft, Manfred
1
Lalwani, Ashok K.
1
Legendre, Tiffany S.
1
Ludl, Michaela
1
March, Nicolas
1
Matthes, Isabel
1
Meyer, Ralf
1
Minnema, Alec
1
Non, Mariëlle
1
Pang, Jing
1
Rabbanee, Fazlul K.
1
Ramaseshan, B.
1
Reutterer, Thomas
1
Sajtos, Laszlo
1
Sesé, F. Javier
1
Stein, Alisha
1
Stoel, Leslie
1
Stourm, Valeria
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business economics : JBE
The service industries journal
Journal of retailing and consumer services
22
Journal of business research : JBR
19
International journal of hospitality management
13
Journal of the Academy of Marketing Science
11
The journal of services marketing
8
Journal of travel and tourism marketing
7
European journal of marketing : EJM
6
Journal of hospitality marketing & management
6
Journal of retailing
6
Marketing letters : a journal of research in marketing
6
International journal of contemporary hospitality management
5
International journal of retail & distribution management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of marketing research : JMR
4
SpringerLink / Bücher
4
The Cornell hospitality quarterly
4
The international review of retail, distribution and consumer research
4
Tourism management : research, policies, practice
4
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
3
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of financial services marketing : JFSM
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Administrative Sciences : open access journal
2
Asia Pacific journal of marketing and logistics
2
Central European business review : CEBR
2
Dissertation Series CentER
2
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
European journal of marketing
2
European journal of operational research : EJOR
2
Gabler Edition Wissenschaft
2
Handbuch Kundenbindungsmanagement
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business innovation and research
2
International journal of electronic customer relationship management : IJECRM
2
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ECONIS (ZBW)
17
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1
Credit card churning customers, endowed loyalty, and protestant work ethic
Legendre, Tiffany S.
;
Baker, Melissa A.
- In:
The service industries journal
44
(
2024
)
1/2
,
pp. 22-44
Persistent link: https://www.econbiz.de/10014450258
Saved in:
2
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
Saved in:
3
Effect of e-referral incentive programs on referrer loyalty on social platforms
Fu, Xiaorong
;
Pang, Jing
- In:
The service industries journal
42
(
2022
)
15/16
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10013466628
Saved in:
4
Designing successful temporary loyalty programs : an exploratory study on retailer and country differences
Bombaij, Nick J. F.
;
Gelper, Sarah
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1275-1295
Persistent link: https://www.econbiz.de/10013471090
Saved in:
5
How push messaging impacts consumer spending and reward redemption in store-loyalty programs
Bies, Suzanne M. T. A.
;
Bronnenberg, Bart J.
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 877-899
Persistent link: https://www.econbiz.de/10013191806
Saved in:
6
The distinct influence of power distance perception and power distance values on customer satisfaction in response to loyalty programs
Wang, Jiexin
;
Lalwani, Ashok K.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 580-596
Persistent link: https://www.econbiz.de/10012152464
Saved in:
7
When do loyalty programs work? : the moderating role of design, retailer-strategy, and country characteristics
Bombaij, Nick J. F.
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 175-195
Persistent link: https://www.econbiz.de/10012288658
Saved in:
8
Tactical use of rewards to enhance loyalty program effectiveness
Danaher, Peter J.
;
Sajtos, Laszlo
;
Danaher, Tracey S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 505-520
Persistent link: https://www.econbiz.de/10012494691
Saved in:
9
A data mining framework for targeted category promotions
Reutterer, Thomas
;
Hornik, Kurt
;
March, Nicolas
; …
- In:
Journal of business economics : JBE
87
(
2017
)
3
,
pp. 337-358
Persistent link: https://www.econbiz.de/10011707346
Saved in:
10
Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay
;
Sesé, F. Javier
;
Krafft, Manfred
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
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