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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of international consumer marketing"
~subject:"Brand image"
~subject:"Deutschland"
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Brand image
Deutschland
Consumer behaviour
601
Konsumentenverhalten
601
Markenimage
119
Brand management
115
Markenführung
115
Brand
69
Markenartikel
69
Beziehungsmarketing
61
Relationship marketing
61
Cultural identity
52
Kulturelle Identität
52
Advertising effects
50
Werbewirkung
50
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46
Online-Marketing
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Designation of origin
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Social web
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Persönlichkeitspsychologie
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Viral marketing
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Virales Marketing
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Comparison
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Einzelhandel
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125
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Arora, Amit
2
Arora, Anshu
2
Calantone, Roger J.
2
Fazli-Salehi, Reza
2
Gijsbrechts, Els
2
Kang, Inwon
2
Koo, Jakyung
2
Lopes, Evandro Luiz
2
Madadi, Rozbeh
2
McIntyre, John R.
2
Natter, Martin
2
Nguyen, Hang T.
2
Pauwels, Koen
2
Phau, Ian
2
Silva, Dirceu da
2
Sohail, M. Sadiq
2
Torres, Ivonne M.
2
Wu, Jun
2
Zúñiga, Miguel Ángel
2
Abalkhail, Tagreed Saleh
1
Abdelwahab, Dalia
1
Agnihotri, Arpita
1
Aksehirli, Zeynep
1
Aktan, Murat
1
Alarcón-del-Amo, María-del-Carmen
1
Aliyev, Farhad
1
Allan, David
1
Althuizen, Niek
1
Anand, Sandip
1
Angle, Justin W.
1
Anjam, Mahwish
1
Arnita, Devi
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Aroean, Lukman
1
Avery, Jill
1
Babin, Barry J.
1
Babin, Laurie A.
1
Bacouël-Jentjens, Sabine
1
Banerjee, Shubhomoy
1
Basfirinci, Cigdem
1
Baskentli, Sara
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of international consumer marketing
Journal of business research : JBR
365
The journal of product & brand management
243
Journal of retailing and consumer services
241
The journal of brand management : an international journal
212
SpringerLink / Bücher
138
Psychology & marketing
111
Asia Pacific journal of marketing and logistics
92
European journal of marketing : EJM
78
Journal of marketing communications
74
Gabler Edition Wissenschaft
68
The journal of consumer marketing
64
International journal of consumer studies
63
International journal of hospitality management
62
International marketing review
56
Journal of global marketing
53
Marketing intelligence & planning
53
Marketing letters : a journal of research in marketing
49
Europäische Hochschulschriften / 5
48
Cogent business & management
46
Journal of fashion marketing and management
46
Journal of marketing
45
Journal of strategic marketing
45
Journal of promotion management : innovations in planning and applied research
43
International journal of internet marketing and advertising : IJIMA
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
Journal of travel and tourism marketing
40
Research
40
Journal of promotion management : JPM
38
Journal of the Academy of Marketing Science
38
Journal of consumer research : JCR ; an interdisciplinary bimonthly
37
Journal of marketing management : MM
36
Schriftenreihe Studien zum Konsumentenverhalten
36
International journal of advertising : the review of marketing communications
35
Marketing : ZFP ; journal of research and management
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Springer eBook Collection / Business and Economics
34
International journal of advertising : the quarterly review of marketing communications
33
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ECONIS (ZBW)
125
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1
Millennial consumers perceptions on luxury goods : capturing antecedents for brand resonance in the emerging market context
Kang, Inwon
;
Koo, Jakyung
;
Han, Jeong Hugh
;
Yoo, Sungjoon
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013167322
Saved in:
2
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
3
Role of intrinsic and extrinsic cues on consumers' perceived product quality in an emerging market
Samu, Sridhar
;
Chattopadhyay, Tanmay
;
Mishra, Anubhav
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10014515018
Saved in:
4
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
5
Ethnocentrism and consumer knowledge in the U.S. auto consumer
Story, John
;
Godwin, Lynn
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 451-463
Persistent link: https://www.econbiz.de/10014422396
Saved in:
6
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
Saved in:
7
How culture shapes consumer responses to anthropomorphic products
Baskentli, Sara
;
Hadi, Rhonda
;
Lee, Leonard
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 495-512
Persistent link: https://www.econbiz.de/10014383225
Saved in:
8
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
9
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
10
Will you support or oppose? : the impact of region-of-origin bias on oppositional loyalty
Abdelwahab, Dalia
;
San-Martín, Sonia
;
Jiménez, Nadia
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 314-332
Persistent link: https://www.econbiz.de/10014321484
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