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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of knowledge management"
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Search: subject_exact:"Gamification"
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Gamification
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of knowledge management
Journal of business research : JBR
22
HMD : Praxis der Wirtschaftsinformatik
16
Organizational gamification : theories and practices of ludified work in late modernity
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Technological forecasting & social change : an international journal
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Springer eBook Collection
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The international journal of management education
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Tourism management : research, policies, practice
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International Journal of Game-Based Learning (IJGBL)
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International journal of selection and assessment : IJSA
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Journal of management inquiry
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Journal of promotion management : innovations in planning and applied research
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Journal of retailing and consumer services
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Business horizons
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing education : JME
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Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
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HMD Praxis der Wirtschaftsinformatik
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International Journal of Human Capital and Information Technology Professionals (IJHCITP)
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International Journal of Web-Based Learning and Teaching Technologies (IJWLTT)
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International journal of advertising : the review of marketing communications
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International journal of hospitality management
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International journal of learning and change : IJLC
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of management education : the official publication of the Organizational Behavior Teaching Society
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Progress in IS
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Creativity and Innovation Management
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E-consumers in the era of new tourism
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ECONIS (ZBW)
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1
Immediate and enduring effects of digital badges on online content consumption and generation
Lu, Shijie
;
Xie, Ying
;
Chen, Xingyu
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 146-163
Persistent link: https://www.econbiz.de/10014281912
Saved in:
2
All that glitters is not gold : an investigation into the undesired effects of gamification and how to mitigate them through gamification design
Bekk, Magdalena
;
Eppmann, René
;
Klein, Kristina
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1059-1081
Persistent link: https://www.econbiz.de/10013471033
Saved in:
3
Hook vs. hope : how to enhance customer engagement through gamification
Eisingerich, Andreas B
;
Marchand, André
;
Fritze, …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10012063323
Saved in:
4
How gamification of an enterprise collaboration system increases knowledge contribution : an affordance approach
Suh, Ayoung
;
Wagner, Christian
- In:
Journal of knowledge management
21
(
2017
)
2
,
pp. 416-431
Persistent link: https://www.econbiz.de/10011700141
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