//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Electronic commerce"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
E-commerce
59
Electronic Commerce
59
Consumer behaviour
43
Konsumentenverhalten
43
Online retailing
33
Online-Handel
33
Internet marketing
27
Online-Marketing
27
Internet
22
Beziehungsmarketing
18
Relationship marketing
18
Social Web
15
Social web
15
Einzelhandel
12
Retail trade
12
Distribution channel
11
Vertriebsweg
11
Marketing management
10
Digitalisierung
9
Digitization
9
Customer satisfaction
6
Kundenzufriedenheit
6
Online consumer behaviour
6
Website
6
Business model
5
Geschäftsmodell
5
Interactivity
5
Online consumer behavior
5
Customer experience
4
Dienstleistungsqualität
4
Electronic commerce
4
Innovation
4
Online marketing
4
Online shopping
4
Service quality
4
Virtual reality
4
Virtuelle Realität
4
Advertising effects
3
Brand management
3
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
9
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
10
Author
All
Agarwal, Amit
1
Arunachalam S
1
Banerjee, Syagnik
1
Bijmolt, Tammo H. A.
1
Fossen, Beth
1
Goić, Marcel
1
Grewal, Dhruv
1
Gupta, Shaphali
1
Haenlein, Michael
1
Holliman, Geraint
1
Jerath, Kinshuk
1
Kalyanam, Kirthi
1
Khodakarami, Farnoosh
1
Kumar, Virender
1
Laer, Tom van
1
Lepkowska-White, Elzbieta
1
Longstreet, Phil
1
Paulich, Brianna JeeWon
1
Peters, Kay
1
Petersen, J. Andrew
1
Rowley, Jennifer
1
Ruyter, Ko de
1
Shankar, Venkatesh
1
Spyropoulou, Stavroula
1
Sunder, Sarang
1
Varadarajan, Rajan
1
Verhoef, Peter C.
1
Welden, Roman B.
1
Yang, Kiseol
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of business research : JBR
8
The journal of business & industrial marketing
6
Contemporary research in e-branding
5
Customer relationship management in electronic markets
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
International journal of electronic customer relationship management : IJECRM
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of international business and economics : JIBE
4
Journal of strategic marketing
4
Journal of the Academy of Marketing Science
4
Developing digital marketing : relationship perspectives
3
Digital strategies in a global market : navigating the Fourth Industrial Revolution
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
... für Dummies
2
Arbeitspapier / HHL, Leipzig Graduate School of Management
2
Business horizons
2
Electronic commerce research
2
European research studies
2
Facta Universitatis / Series economics and organization / University of Niš
2
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
Gabler Edition Wissenschaft
2
Gabler Edition Wissenschaft / Entrepreneurship
2
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
IEEE transactions on engineering management : EM
2
Information systems and e-business management : ISeB
2
International journal of business environment : IJBE
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic business
2
International journal of internet marketing and advertising : IJIMA
2
Journal of advertising research
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of marketing
2
Journal of marketing analytics : JMA
2
Journal of marketing management : MM
2
Journal of marketing research : JMR
2
Journal of retailing
2
Journal of retailing and consumer services
2
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
2
Digital marketing communication in global marketplaces : a review of extant research, future directions, and potential approaches
Shankar, Venkatesh
;
Grewal, Dhruv
;
Sunder, Sarang
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 541-565
Persistent link: https://www.econbiz.de/10013271774
Saved in:
3
Customer-based execution strategy in a global digital economy
Petersen, J. Andrew
;
Paulich, Brianna JeeWon
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 566-582
Persistent link: https://www.econbiz.de/10013271780
Saved in:
4
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
5
Marketing perspectives on digital business models : a framework and overview of the special issue
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 341-349
Persistent link: https://www.econbiz.de/10012134254
Saved in:
6
Mind in eBay, body in Macy's : dual consciousness of virtuo-physical consumers and implications for marketers
Banerjee, Syagnik
;
Longstreet, Phil
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 288-304
Persistent link: https://www.econbiz.de/10011639154
Saved in:
7
The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape
Yang, Kiseol
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011302396
Saved in:
8
Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint
;
Rowley, Jennifer
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
Saved in:
9
Are they listening? : designing online recommendations for today's consumers
Lepkowska-White, Elzbieta
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 182-200
Persistent link: https://www.econbiz.de/10009793426
Saved in:
10
In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
Laer, Tom van
;
Ruyter, Ko de
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 164-174
Persistent link: https://www.econbiz.de/10003987364
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->