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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of retailing"
~subject:"Erfolgsfaktor"
~subject:"Marketing management"
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Search: subject:"Brand"
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Erfolgsfaktor
Marketing management
Brand management
148
Markenführung
148
Consumer behaviour
123
Konsumentenverhalten
123
Brand image
96
Markenimage
96
Brand
91
Markenartikel
89
Einzelhandel
37
Retail trade
37
Beziehungsmarketing
27
Relationship marketing
27
Advertising effects
19
Werbewirkung
19
Handelsmarke
18
Store brand
18
Marketingmanagement
17
Social Web
16
Social web
16
Internet marketing
14
Online-Marketing
14
Preismanagement
13
Pricing strategy
13
USA
13
United States
13
Advertising
12
Brand equity
12
International marketing
12
Internationales Marketing
12
Brand extension
10
Markentransfer
10
Sales promotion
10
Verkaufsförderung
10
Viral marketing
10
Virales Marketing
10
Branding
9
Einzelhandelspreis
9
Online retailing
9
Online-Handel
9
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Undetermined
11
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18
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18
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18
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English
18
Author
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Dekimpe, Marnik G.
3
Geyskens, Inge
2
Gielens, Katrijn
2
Pauwels, Koen
2
Yildirim, Gokhan
2
Akdeniz, M. Billur
1
Bachtel, Robert C.
1
Barone, Michael J.
1
Bauner, Christoph
1
Baxendale, Shane
1
Blair, Edward A.
1
Chung, Hwan
1
Deleersnyder, Barbara
1
Demirci, Ceren
1
Echambadi, Raj
1
Erguncu, Selin
1
Farris, Paul W.
1
Feng, Hui
1
Gierl, Heribert
1
Guissoni, Leandro A.
1
Hüttl-Maack, Verena
1
Jaenicke, Edward
1
Jervis, Suzanne
1
Jindal, Rupinder P.
1
Keller, Kristopher Oliver
1
Kirca, Ahmet H.
1
Koll, Oliver
1
Lee, Eunkyu
1
Ma, Yu
1
MacDonald, Emma K.
1
Miyazaki, Anthony D.
1
Morgan, Neil A.
1
Mukherjee, Anirban
1
Namin, Aidin
1
Neves, Marcos Fava
1
Nguyen, Hang T.
1
Norman, Andrew T.
1
Ozcan, Kerimcan
1
Plank, Andreas
1
Ramaswamy, Venkatram
1
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Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing
Journal of business research : JBR
64
The journal of brand management : an international journal
57
SpringerLink / Bücher
37
The journal of product & brand management
37
European journal of marketing : EJM
29
Journal of strategic marketing
25
Journal of retailing and consumer services
22
Journal of marketing communications
20
Industrial marketing management : the international journal for industrial and high-tech firms
19
Journal of marketing management : MM
19
Journal of marketing
18
Journal of the Academy of Marketing Science
18
Gabler Edition Wissenschaft
15
The marketing review
14
Springer eBook Collection
13
Journal of promotion management : JPM
12
Marketing intelligence & planning
12
The journal of business & industrial marketing
12
Cogent business & management
11
International marketing review
11
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
10
Europäische Hochschulschriften / 5
10
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Springer eBook Collection / Business and Economics
10
Business horizons
9
Gabler Edition Wissenschaft / Marken- und Produktmanagement
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Marketing letters : a journal of research in marketing
9
Asia Pacific journal of marketing and logistics
8
European research studies
8
Improving marketing strategies for private label products
8
International journal of advertising : the review of marketing communications
8
Journal of global marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of marketing research : JMR
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
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ECONIS (ZBW)
18
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1
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
2
Do shoppers choose the same
brand
on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
Saved in:
3
Antecedents and financial impacts of building
brand
love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
4
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
5
The future of private-label markets : a global convergence approach
Gielens, Katrijn
;
Dekimpe, Marnik G.
;
Mukherjee, Anirban
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 248-267
Persistent link: https://www.econbiz.de/10014281929
Saved in:
6
Couponing strategies in competition between a national
brand
and a private label product
Bauner, Christoph
;
Jaenicke, Edward
;
Wang, Emily
;
Wu, …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10012102919
Saved in:
7
Store
brand
quality and retailer's product line design
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
Saved in:
8
Brand
value co-creation in a digitalized world : an integrative framework and research implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 93-106
Persistent link: https://www.econbiz.de/10011490829
Saved in:
9
The interactive effects of product and
brand
portfolio strategies on
brand
performance : longitudinal evidence from the U.S. automotive industry
Kirca, Ahmet H.
;
Randhawa, Praneet
;
Talay, M. Berk
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 421-439
Persistent link: https://www.econbiz.de/10012288678
Saved in:
10
Evaluating and managing
brand
repurchase across multiple geographic retail markets
Echambadi, Raj
;
Jindal, Rupinder P.
;
Blair, Edward A.
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
Saved in:
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