//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Psychology & marketing"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"branding"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
312
Markenführung
312
Consumer behaviour
210
Konsumentenverhalten
210
Brand image
198
Markenimage
198
Brand
128
Markenartikel
128
Beziehungsmarketing
64
Relationship marketing
64
Advertising effects
52
Werbewirkung
52
Social Web
42
Social web
42
Internet marketing
38
Online-Marketing
38
Advertising
23
Personality psychology
21
Persönlichkeitspsychologie
21
Werbung
20
Brand loyalty
16
Corporate reputation
16
Firmenimage
16
Luxury goods
15
Luxusgüter
15
Marketing management
15
Marketingmanagement
15
Brand extension
13
Customer satisfaction
13
International marketing
13
Internationales Marketing
13
Kundenzufriedenheit
13
Markentransfer
13
Social media
13
Designation of origin
12
Experiment
12
Herkunftsbezeichnung
12
Viral marketing
12
Virales Marketing
12
Brand equity
11
more ...
less ...
Online availability
All
Undetermined
197
Free
19
Type of publication
All
Article
327
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
332
Collection of articles of several authors
6
Sammelwerk
6
Case study
4
Fallstudie
4
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
332
Author
All
Woodside, Arch G.
6
Phau, Ian
4
Pradhan, Debasis
4
Bagozzi, Richard P.
3
Bauer, Brittney C.
3
DelVecchio, Devon
3
Gijsbrechts, Els
3
Himme, Alexander
3
Hollebeek, Linda D.
3
Ilicic, Jasmina
3
Kuanr, Abhisek
3
Luna, David
3
Melewar, T. C.
3
Nguyen, Hang T.
3
Pauwels, Koen
3
Sattler, Henrik
3
Shrum, L. J.
3
Steenkamp, Jan-Benedict E. M.
3
Warlop, Luk
3
Zenker, Sebastian
3
Albrecht, Carmen-Maria
2
Arli, Denni
2
Arnold, Mark J.
2
Augusto, Mário Gomes
2
Bang, Nguyen
2
Baxter, Stacey M.
2
Bowman, Douglas
2
Brown, Stephen
2
Coates, Nigel
2
Dekimpe, Marnik G.
2
Dev, Chekitan S.
2
Dimitriu, Radu
2
Ding, Ying
2
Ewijk, Bernadette J. van
2
Fischer, Marc
2
Fitzsimons, Gavan J.
2
Fraser, Cynthia
2
Gaustad, Tarje
2
Geuens, Maggie
2
Guercini, Simone
2
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing intelligence & planning
Psychology & marketing
Journal of business research : JBR
609
The journal of brand management : an international journal
573
The journal of product & brand management
391
Journal of retailing and consumer services
294
European journal of marketing : EJM
148
Industrial marketing management : the international journal for industrial and high-tech firms
110
International journal of hospitality management
109
Journal of marketing management : MM
109
Journal of marketing communications
108
Asia Pacific journal of marketing and logistics
107
The IUP journal of brand management : IJBRM
95
Journal of strategic marketing
88
Journal of the Academy of Marketing Science
83
Journal of marketing
79
Marketing letters : a journal of research in marketing
74
Journal of promotion management : innovations in planning and applied research
72
International journal of internet marketing and advertising : IJIMA
68
Journal of advertising research
68
Journal of promotion management : JPM
68
Tourism management : research, policies, practice
68
Journal of fashion marketing and management
67
Journal of international consumer marketing
67
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Journal of travel and tourism marketing
63
International marketing review
62
International journal of advertising : the review of marketing communications
61
Qualitative market research : an international journal
61
Business horizons
59
Cogent business & management
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
59
The marketing review
59
Journal of marketing research : JMR
58
Journal of global marketing
56
International journal of contemporary hospitality management
55
The journal of consumer marketing
54
Journal of retailing
53
International journal of advertising : the quarterly review of marketing communications
51
more ...
less ...
Source
All
ECONIS (ZBW)
332
Showing
1
-
10
of
332
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
2
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
3
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
4
COVID-19 vaccines and anti-consumption : understanding anti-vaxxers hesitancy
Chaney, Damien
;
Lee, Michael S. W.
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 741-754
Persistent link: https://www.econbiz.de/10013165432
Saved in:
5
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
6
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
7
When less is more : understanding consumers' responses to minimalist appeals
Chen, Wei-Fen
;
Liu, Jingshi
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2151-2162
Persistent link: https://www.econbiz.de/10014338496
Saved in:
8
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
9
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
10
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->