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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing intelligence & planning"
~subject:"Marketingmanagement"
~subject:"Vertriebsweg"
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Marketingmanagement
Vertriebsweg
Consumer behaviour
110
Konsumentenverhalten
110
Internet marketing
99
Online-Marketing
97
Social Web
84
Social web
84
Beziehungsmarketing
45
Brand management
45
Markenführung
45
Relationship marketing
45
E-commerce
41
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40
Online retailing
40
Online-Handel
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Advertising effects
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Advertising
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Verhoef, Peter C.
4
Shankar, Venkatesh
2
Agarwal, Amit
1
Anderl, Eva
1
Arunachalam S
1
Bal, Anjali
1
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1
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1
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1
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1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing intelligence & planning
Journal of business research : JBR
69
Journal of retailing and consumer services
69
SpringerLink / Bücher
42
Industrial marketing management : the international journal for industrial and high-tech firms
33
Journal of retailing
32
International journal of internet marketing and advertising : IJIMA
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
European journal of operational research : EJOR
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Transportation research / E : an international journal
20
Springer eBook Collection
19
Business horizons
18
Journal of marketing communications
18
The journal of business & industrial marketing
18
Journal of marketing
17
Journal of the Academy of Marketing Science
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
International journal of production economics
16
International journal of retail & distribution management
16
International journal of electronic marketing and retailing : IJEMR
15
Journal of internet commerce
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
Information systems research : ISR
14
Journal of marketing channels : ... distribution systems, strategy, and management
14
Journal of strategic marketing
14
International journal of technology marketing : IJTMkt
13
Journal of marketing management : MM
13
Electronic commerce research
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
The international review of retail, distribution and consumer research
12
ERIM report series research in management
11
International journal of retail and distribution management
11
Springer eBook Collection / Business and Economics
10
International journal of production research
9
Journal of advertising research
9
Journal of marketing research : JMR
9
The service industries journal
9
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ECONIS (ZBW)
32
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1
Digital marketing communication in global marketplaces : a review of extant research, future directions, and potential approaches
Shankar, Venkatesh
;
Grewal, Dhruv
;
Sunder, Sarang
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 541-565
Persistent link: https://www.econbiz.de/10013271774
Saved in:
2
Omnichannel marketing : are cross-channel effects symmetric?
Shankar, Venkatesh
;
Kushwaha, Tarun
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 290-310
Persistent link: https://www.econbiz.de/10012591032
Saved in:
3
Factors affecting consumers' green product purchase decisions
Kumar, Prashant
;
Ghodeswar, Bhimrao M.
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 330-347
Persistent link: https://www.econbiz.de/10011298763
Saved in:
4
Channel integration in grocery retailers via mobile applications
Yen, Yung-Shen
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 427-441
Persistent link: https://www.econbiz.de/10014313029
Saved in:
5
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
6
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
7
Influencers' smiles work regardless of product and message
Kim, Taeyeon
;
Read, Glenna L.
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 425-440
Persistent link: https://www.econbiz.de/10013393439
Saved in:
8
Exploring the integration of social media within integrated marketing communication frameworks : perspectives of services marketers
Valos, Michael John
;
Habibi, Fatemeh
;
Casidy, Riza
; …
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10011459169
Saved in:
9
Using values to segment virtual consumers on social networking sites
Madi, Aziz
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 623-645
Persistent link: https://www.econbiz.de/10011534900
Saved in:
10
Acquiring customers through online marketplaces? : the effect of marketplace sales on sales in a retailer's own channels
Maier, Erik
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 311-328
Persistent link: https://www.econbiz.de/10012591033
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