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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Adoption"
~subject:"Bibliometrics"
~subject:"Online-Handel"
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Search: subject_exact:"Viral marketing"
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Adoption
Bibliometrics
Online-Handel
Viral marketing
59
Virales Marketing
59
Consumer behaviour
34
Konsumentenverhalten
34
Social Web
22
Social web
22
Internet marketing
19
Online-Marketing
19
Social media
10
Word of mouth
9
Brand management
8
Markenführung
8
Online retailing
8
Beziehungsmarketing
7
Relationship marketing
7
Brand image
6
Innovation diffusion
6
Innovationsdiffusion
6
Markenimage
6
Word-of-mouth
6
Brand
5
Internet
5
Markenartikel
5
Online reviews
5
USA
5
United States
5
Advertising effects
4
Customer satisfaction
4
Data Mining
4
Data mining
4
Kundenzufriedenheit
4
New product development
4
Personalisierung
4
Personalization
4
Produktentwicklung
4
Social network
4
Soziales Netzwerk
4
Text mining
4
Werbewirkung
4
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8
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1
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Article
12
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12
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12
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English
12
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Araujo, Clecio Falcao
1
Besharat, Ali
1
Bijmolt, Tammo H. A.
1
Blut, Markus
1
Bosukonda, Narendra
1
Bowman, Douglas
1
Cadario, Romain
1
Duclos, Rod
1
Frennea, Carly
1
Frio, Ricardo Saraiva
1
Haghighi, Nasir
1
Hair, Michael
1
Han, Kyuhong
1
Iacobucci, Dawn
1
Kim, Moon-Yong
1
Ko, Eunhee Emily
1
Kordrostami, Elika
1
Langan, Ryan
1
Liu, Yong
1
Liu-Thompkins, Yuping
1
Mai, Enping
1
Mittal, Vikas
1
Moon, Sangkil
1
Ozcan, Timucin
1
Punj, Girish N.
1
Rahmani, Vahid
1
Risselada, Hans
1
Sepehri, Amir
1
Shaik, Muzeeb
1
Sridhar, Shrihari
1
Varki, Sajeev
1
Verhoef, Peter C.
1
Vieira, Valter Afonso
1
Wolter, Jeremy S.
1
Yang, Jun
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing letters : a journal of research in marketing
Journal of business research : JBR
44
Journal of retailing and consumer services
36
International journal of hospitality management
32
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
25
Information systems research : ISR
24
Tourism management : research, policies, practice
21
Journal of management information systems : JMIS
16
Electronic commerce research
15
International journal of contemporary hospitality management
15
Journal of electronic commerce research : JECR
13
Journal of internet commerce
13
International journal of electronic marketing and retailing : IJEMR
11
International journal of internet marketing and advertising : IJIMA
11
Journal of hospitality marketing & management
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
10
Electronic markets : EM ; the international journal of electronic commerce and business media
9
International journal of electronic commerce : IJEC
9
Journal of marketing communications
9
Journal of retailing
9
Journal of travel and tourism marketing
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Tourism management perspectives : TMP
8
Electronic commerce research and applications
7
International journal of consumer studies
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Cogent business & management
6
International journal of retail and distribution management
6
Journal of marketing research
6
Pakistan journal of commerce and social sciences
6
Global business review
5
International journal of market research : JMRS ; the journal of the Market Research Society
5
International journal of services technology and management
5
International journal of technology marketing : IJTMkt
5
Journal of consumer marketing
5
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ECONIS (ZBW)
12
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1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
3
What makes the corporate social responsibility impact on customer-company identification stronger? : a meta-analysis
Vieira, Valter Afonso
;
Wolter, Jeremy S.
;
Araujo, …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 475-492
Persistent link: https://www.econbiz.de/10014316645
Saved in:
4
Coordinating supply-related scarcity appeals with online reviews
Kordrostami, Elika
;
Liu-Thompkins, Yuping
;
Rahmani, Vahid
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 471-484
Persistent link: https://www.econbiz.de/10013454584
Saved in:
5
Too much of a good thing? : the unforeseen cost of tags in online retailing
Sepehri, Amir
;
Duclos, Rod
;
Haghighi, Nasir
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 336-348
Persistent link: https://www.econbiz.de/10013271752
Saved in:
6
Content analysis of fake consumer reviews by survey-based text categorization
Moon, Sangkil
;
Kim, Moon-Yong
;
Iacobucci, Dawn
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 343-364
Persistent link: https://www.econbiz.de/10012591035
Saved in:
7
How reviewers' use of profanity affects perceived usefulness of online reviews
Hair, Michael
;
Ozcan, Timucin
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 151-163
Persistent link: https://www.econbiz.de/10011876249
Saved in:
8
The effect of review valence and variance on product evaluations : an examination of intrinsic and extrinsic cues
Langan, Ryan
;
Besharat, Ali
;
Varki, Sajeev
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 414-429
Persistent link: https://www.econbiz.de/10011734880
Saved in:
9
Indicators of opinion leadership in customer networks : self-reports and degree centrality
Risselada, Hans
;
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 449-460
Persistent link: https://www.econbiz.de/10011537262
Saved in:
10
The impact of online word-of-mouth on television show viewership : an inverted U-shaped temporal dynamic
Cadario, Romain
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 411-422
Persistent link: https://www.econbiz.de/10011399060
Saved in:
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