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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Online-Handel"
~subject:"United States"
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Search: subject_exact:"Sales promotion"
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Online-Handel
United States
Sales promotion
26
Verkaufsförderung
26
Consumer behaviour
19
Konsumentenverhalten
19
Preismanagement
9
Pricing strategy
9
Theorie
8
Theory
8
Einzelhandel
6
Rabatt
6
Rebate
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Retail trade
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Kundenbindungsprogramm
4
Low-cost strategy
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Loyalty program
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Niedrigpreisstrategie
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Discounting
3
Diskontierung
3
Experiment
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Preisdifferenzierung
3
Price discrimination
3
Promotions
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Selling
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USA
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Verkauf
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price promotions
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Category Management
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Category management
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Learning process
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Lernprozess
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Marketing management
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Marketingmanagement
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Online retailing
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Price promotions
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Prospect Theory
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Prospect theory
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Sampling
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Ailawadi, Kusum L.
1
Busse, Meghan R.
1
Carlson, Jeffrey R.
1
Harlam, Bari A.
1
Jalali, Nima Y.
1
Keh, Hean Tat
1
Kukar-Kinney, Monika
1
Liu, Maggie Wenjing
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Papatla, Purushottam
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Simester, Duncan
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Wei, Chuang
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Zettelmeyer, Florian
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
12
Journal of business research : JBR
7
Journal of promotion management : JPM
6
Journal of retailing
6
Working paper / National Bureau of Economic Research, Inc.
6
American journal of agricultural economics
5
Journal of marketing research : JMR
5
European journal of operational research : EJOR
4
Journal of advertising research
4
Journal of the Academy of Marketing Science
4
Agricultural and resource economics review : ARER
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Information systems research : ISR
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of sport management and marketing : IJSMM
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
NICPRE / National Institute for Commodity Promotion Research and Evaluation
3
Psychology & marketing
3
Report / Marketing Science Institute
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
The international review of retail, distribution and consumer research
3
The journal of personal selling & sales management : JPSSM
3
Vision : the journal of business perspective
3
Consumer behavior analysis : (a) rational approach to consumer choice
2
International journal of industrial organization
2
International journal of market research
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of management information systems : JMIS
2
Journal of marketing research
2
Journal of promotion management : innovations in planning and applied research
2
Journal of the Operational Research Society : OR
2
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
2
Service business
2
The American economic review
2
A Ronald Press Publication
1
Agribusiness : an internat. journal
1
An Economic Research Service report
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1
Feeling lucky : how framing the target product as a free gift enhances purchase intention
Liu, Maggie Wenjing
;
Wei, Chuang
;
Yang, Lu
;
Keh, Hean Tat
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 349-363
Persistent link: https://www.econbiz.de/10013271754
Saved in:
2
Composing tweets to increase retweets
Jalali, Nima Y.
;
Papatla, Purushottam
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 647-668
Persistent link: https://www.econbiz.de/10012152471
Saved in:
3
A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika
;
Carlson, Jeffrey R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
Saved in:
4
"The best price you'll ever get" : the 2005 employee discount pricing promotions in the US automobile industry
Busse, Meghan R.
;
Simester, Duncan
;
Zettelmeyer, Florian
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
2
,
pp. 268-290
Persistent link: https://www.econbiz.de/10003969761
Saved in:
5
Retailer promotion pass-through : a measure, its magnitude, and its determinants
Ailawadi, Kusum L.
;
Harlam, Bari A.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 782-791
Persistent link: https://www.econbiz.de/10003885072
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