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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Brand management"
~subject:"Innovation diffusion"
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Brand management
Innovation diffusion
New product development
116
Produktentwicklung
116
Innovation
87
Innovation management
73
Innovationsmanagement
73
Consumer behaviour
17
Customer integration
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Steenkamp, Jan-Benedict E. M.
2
Arts, Joep W. C.
1
Avagyan, Vardan
1
Chandrasekaran, Deepa
1
Chattopadhyay, Amitava
1
Chaudhuri, Malika
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Chen, Xihui
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Deng, Qian
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1
Fruchter, Gila E.
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Gijsbrechts, Els
1
Goldenberg, Jacob
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Gurtner, Sebastian
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Hariharan, Vijay Ganesh
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Heidenreich, Sven
1
Killmer, Jan Frederik
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Krishnan, Trichy V.
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Kwon, Changhyun
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Lamey, Lien
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Nguyen, Hang T.
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1
Roy, Raja
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Technological forecasting & social change : an international journal
Journal of business research : JBR
23
Research policy : policy, management and economic studies of science, technology and innovation
13
The journal of product innovation management : an international publication of the Product Development & Management Association
11
Springer Proceedings in Business and Economics
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Journal of marketing
8
Journal of the Academy of Marketing Science
7
SpringerLink / Bücher
7
International journal of technology marketing : IJTMkt
6
European journal of operational research : EJOR
5
Innovation: organization & management : IOM
5
International journal of innovation management
5
International journal of production economics
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
The journal of product & brand management
5
International journal of product development : IJPD
4
International journal of production research
4
Technovation : the international journal of technological innovation, entrepreneurship and technology management
4
The journal of brand management : an international journal
4
Advances in international marketing
3
Australasian marketing journal
3
ERIM report series research in management
3
Gaining momentum : managing the diffusion of innovations
3
IEEE transactions on engineering management : EM
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of innovation and technology management
3
Journal of engineering and technology management : JET-M
3
Journal of retailing and consumer services
3
Journal of strategic marketing
3
Marketing letters : a journal of research in marketing
3
Operations research
3
Production and operations management : an international journal of the Production and Operations Management Society
3
Springer eBook Collection
3
Applied economics letters
2
Asia Pacific journal of marketing and logistics
2
Comparative economic research : Central and Eastern Europe
2
Creativity and innovation management
2
Digital disruptive innovation
2
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ECONIS (ZBW)
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1
If at first you don't adopt - investigating determinants of new product leapfrogging behavior
Heidenreich, Sven
;
Killmer, Jan Frederik
;
Millemann, …
- In:
Technological forecasting & social change : an …
176
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013337324
Saved in:
2
Dimensions of brand-extension fit
Deng, Qian
;
Messinger, Paul R.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 764-787
Persistent link: https://www.econbiz.de/10013399607
Saved in:
3
The dark side of innovation : how new SKUs affect brand choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van
;
Gijsbrechts, Els
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
Saved in:
4
Product innovation in entrepreneurial firms : how business model design influences disruptive and adoptive innovation
Zheng, Leven J.
;
Xiong, Chang
;
Chen, Xihui
;
Li, Chung-Sheng
- In:
Technological forecasting & social change : an …
170
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012806034
Saved in:
5
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
6
Innovations and technological comebacks
Foucart, Renaud
;
Wan, Cheng
;
Wang, Shidong
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011816951
Saved in:
7
Role of relevant lead users of mainstream product in the emergence of disruptive innovation
Roy, Raja
- In:
Technological forecasting & social change : an …
129
(
2018
),
pp. 314-322
Persistent link: https://www.econbiz.de/10011958172
Saved in:
8
New product success in the consumer packaged goods industry : a shopper marketing approach
Lamey, Lien
;
Deleersnyder, Barbara
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 432-452
Persistent link: https://www.econbiz.de/10011943234
Saved in:
9
How to catch the generation Y : identifying consumers of ecological innovations among youngsters
Gurtner, Sebastian
;
Soyez, Katja
- In:
Technological forecasting & social change : an …
106
(
2016
),
pp. 101-107
Persistent link: https://www.econbiz.de/10011609998
Saved in:
10
Valuation of adopters based on the Bass model for a new product
Park, Sang-June
;
Choi, Sungchul
- In:
Technological forecasting & social change : an …
108
(
2016
),
pp. 63-69
Persistent link: https://www.econbiz.de/10011610587
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