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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"The marketing review"
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Marketing management
117
Marketingmanagement
117
Marketing
65
Consumer behaviour
27
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27
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19
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19
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Stremersch, Stefan
7
Leeflang, Peter
5
Dekimpe, Marnik G.
4
Lehmann, Donald R.
4
Brennan, Ross
3
Kayande, Ujwal
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Lilien, Gary L.
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Melewar, T. C.
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Droge, Cornelia
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Lane, Nikala
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McDowell, Raymond
2
Morgan, Neil A.
2
Osaki, Takanori
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Pauwels, Koen
2
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Reinartz, Werner J.
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Singh, Ramendra
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Sinha, Jay I.
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Soberman, David A.
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Tuli, Kapil
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Verhoef, Peter C.
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Wang, Rui
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Wei, Yinghong
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Yildirim, Gokhan
2
Acar, Oguz Ali
1
Agarwal, Amit
1
Agarwal, Ridhi
1
Agrawal, Shivan
1
Akdeniz, M. Billur
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The marketing review
SpringerLink / Bücher
521
Journal of business research : JBR
390
Industrial marketing management : the international journal for industrial and high-tech firms
292
Europäische Hochschulschriften / 5
230
Journal of strategic marketing
203
European journal of marketing : EJM
178
Journal of marketing management : MM
168
Springer eBook Collection
166
Journal of the Academy of Marketing Science
155
Journal of marketing
140
Gabler Edition Wissenschaft
126
The journal of business & industrial marketing
117
Marketing intelligence & planning
116
Springer eBook Collection / Business and Economics
114
Journal of marketing communications
106
Lehrbuch
101
Journal of retailing and consumer services
84
Management science : journal of the Institute for Operations Research and the Management Sciences
71
Marketing theory
71
Journal of marketing education : JME
70
Journal of marketing research : JMR
67
Marketing : ZFP ; journal of research and management
67
Jahrbuch der Absatz- und Verbrauchsforschung
66
Journal of macromarketing : examining the interactions among markets, marketing, and society
66
Journal of advertising research
65
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
62
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
62
The journal of brand management : an international journal
62
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
60
Hamburger Schriften zur Marketingforschung
59
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
59
Asia Pacific journal of marketing and logistics
58
Arbeitspapier / Institut für Marketing, Universität Mannheim
57
Business horizons
57
Journal of business-to-business marketing
57
Research
57
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
55
Journal of business economics : JBE
54
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ECONIS (ZBW)
164
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1
Commentary: reimagining marketing education in the age of generative AI
Acar, Oguz Ali
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
3
,
pp. 489-495
Persistent link: https://www.econbiz.de/10015057510
Saved in:
2
Navigating the Double-Edged Sword : executive hubris and its impact on customer acquisition and retention
Gu, Flora Fang
;
Leung, Fine F.
;
Wang, Danny T.
;
Tang, Yi
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 362-382
Persistent link: https://www.econbiz.de/10015057466
Saved in:
3
Introduction: special section on Contemporary marketing strategy research
Rubera, Gaia
;
Tuli, Kapil
;
Wuyts, Stefan
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 171-173
Persistent link: https://www.econbiz.de/10015057431
Saved in:
4
The future of private-label markets : a global convergence approach
Gielens, Katrijn
;
Dekimpe, Marnik G.
;
Mukherjee, Anirban
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 248-267
Persistent link: https://www.econbiz.de/10014281929
Saved in:
5
The managerial relevance of marketing science : properties and genesis
Wiegand, Nico
;
Becker, Maren
;
Imschloß, Monika
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 801-822
Persistent link: https://www.econbiz.de/10014451281
Saved in:
6
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
7
How, why, and when disclosure type matters for influencer marketing
Karagür, Zeynep
;
Becker, Jan-Michael
;
Klein, Kristina
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 313-335
Persistent link: https://www.econbiz.de/10013271749
Saved in:
8
Marketing performance assessment and accountability : process and outcomes
Morgan, Neil A.
;
Jayachandran, Satish
;
Hulland, John
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 462-481
Persistent link: https://www.econbiz.de/10013271766
Saved in:
9
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
10
A global perspective on the marketing mix across time and space
Wichmann, Julian R. K.
;
Uppal, Abhinav
;
Sharma, Amalesh
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 502-521
Persistent link: https://www.econbiz.de/10013271769
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