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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~subject:"Soziale Beziehungen"
~subject:"Theorie"
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Search: subject_exact:"Web community"
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Soziale Beziehungen
Theorie
Social Web
80
Social web
80
Consumer behaviour
21
Konsumentenverhalten
21
USA
19
United States
19
Internet marketing
17
Online-Marketing
17
Brand management
14
Markenführung
14
Viral marketing
14
Virales Marketing
14
Brand image
12
Markenimage
12
Social media
12
Social network
11
Soziales Netzwerk
11
Beziehungsmarketing
9
Relationship marketing
9
Social relations
7
Brand
6
Markenartikel
6
Welt
6
World
6
Social networks
5
Web 2.0 technologies
5
Web 2.0-Technologien
5
Communication
4
Customer integration
4
Digitalisierung
4
Digitization
4
Estimation
4
Facebook, Inc.
4
Information dissemination
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Informationsverbreitung
4
Innovation
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Bailey, Michael
2
Kuchler, Theresa
2
Stroebel, Johannes
2
Abhinavagupta
1
Azzimonti, Marina
1
Cao, Ruiqing
1
Ebbes, Peter
1
Fernandes, Marcos
1
Haenlein, Michael
1
Halberstam, Yosh
1
Helliwell, John F.
1
Hillenbrand, Sebastian
1
Hollenbeck, Candice R.
1
Huang, Haifang
1
Huang, Zan
1
Kaikati, Andrew M.
1
Kamepalli, Sai Krishna
1
Kim, Hwang
1
Knight, Brian G.
1
Rajan, Raghuram Govind
1
Rangaswamy, Arvind
1
Rao, Vithala R.
1
Richmond, Robert J.
1
Wong, Arlene
1
Zingales, Luigi
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Working paper / National Bureau of Economic Research, Inc.
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
26
Journal of business research : JBR
24
Technological forecasting & social change : an international journal
18
Journal of retailing and consumer services
17
Information systems research : ISR
14
Management science : journal of the Institute for Operations Research and the Management Sciences
14
Journal of management information systems : JMIS
10
CESifo working papers
9
Electronic commerce research
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Management information systems : mis quarterly
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
International journal of electronic commerce : IJEC
7
International journal of hospitality management
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
MIS quarterly
7
Asia Pacific journal of marketing and logistics
6
Journal of electronic commerce research : JECR
6
Working paper
6
International journal of internet marketing and advertising : IJIMA
5
International journal of networking and virtual organisations : IJNVO
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of internet commerce
5
Journal of marketing communications
5
Journal of service management
5
NBER working paper series
5
Cogent business & management
4
Discussion papers / CEPR
4
EERI research paper series
4
IEEE transactions on engineering management : EM
4
International journal of business communication : IJBC ; a publication of the Association of Business Communication
4
International journal of business information systems : IJBIS
4
International journal of information technology and management : IJITM
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of marketing research : JMR
4
Journal of organizational computing and electronic commerce
4
Journal of strategic marketing
4
NBER Working Paper
4
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ECONIS (ZBW)
10
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1
International trade and social connectedness
Bailey, Michael
;
Abhinavagupta
;
Hillenbrand, Sebastian
; …
-
2020
Persistent link: https://www.econbiz.de/10012221348
Saved in:
2
Kill zone
Kamepalli, Sai Krishna
;
Rajan, Raghuram Govind
; …
-
2020
Persistent link: https://www.econbiz.de/10012234438
Saved in:
3
The role of network embeddedness across multiple social networks : evidence from mobile social network games
Kim, Hwang
;
Rao, Vithala R.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 867-887
Persistent link: https://www.econbiz.de/10013399645
Saved in:
4
Social media networks, fake news, and polarization
Azzimonti, Marina
;
Fernandes, Marcos
-
2018
Persistent link: https://www.econbiz.de/10011844621
Saved in:
5
Measuring social connectedness
Bailey, Michael
;
Cao, Ruiqing
;
Kuchler, Theresa
; …
-
2017
Persistent link: https://www.econbiz.de/10011711613
Saved in:
6
Sampling designs for recovering local and global characteristics of social networks
Ebbes, Peter
;
Huang, Zan
;
Rangaswamy, Arvind
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 578-599
Persistent link: https://www.econbiz.de/10011596977
Saved in:
7
Homophily, group size, and the diffusion of political information in social networks : evidence from twitter
Halberstam, Yosh
;
Knight, Brian G.
-
2014
Persistent link: https://www.econbiz.de/10010442489
Saved in:
8
Social interactions in customer churn decisions : the impact of relationship directionality
Haenlein, Michael
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 236-248
Persistent link: https://www.econbiz.de/10009779989
Saved in:
9
Comparing the happiness effects of real and on-line friends
Helliwell, John F.
;
Huang, Haifang
-
2013
Persistent link: https://www.econbiz.de/10009711875
Saved in:
10
Consumers' use of brands to reflect their actual and ideal selves on Facebook
Hollenbeck, Candice R.
;
Kaikati, Andrew M.
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
4
,
pp. 395-405
Persistent link: https://www.econbiz.de/10009684892
Saved in:
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