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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Beziehungsmarketing"
~subject:"Competition"
~subject:"Innovationsdiffusion"
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Search: subject:"Produktinnovation"
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Beziehungsmarketing
Competition
Innovationsdiffusion
New product development
36
Produktentwicklung
36
Innovation
18
Consumer behaviour
10
Innovation management
10
Innovationsmanagement
10
Konsumentenverhalten
10
Innovation diffusion
9
Brand management
5
Markenführung
5
Product design
5
Produktgestaltung
5
Theorie
5
Theory
5
Customer integration
4
Kundenintegration
4
Marketing management
4
Marketingmanagement
4
New products
4
Preismanagement
4
Pricing strategy
4
Social Web
4
Social web
4
Viral marketing
4
Virales Marketing
4
Co-creation
3
Erfolgsfaktor
3
Internet marketing
3
Online-Marketing
3
Product quality
3
Produktqualität
3
Relationship marketing
3
Success factor
3
Advertising
2
Business network
2
Dauerhafte Konsumgüter
2
Diffusion of innovations
2
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Article
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13
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English
13
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Arts, Joep W. C.
1
Atakan, S. Sinem
1
Avagyan, Vardan
1
Bagozzi, Richard P.
1
Chandrasekaran, Deepa
1
Chattopadhyay, Amitava
1
Chaudhuri, Malika
1
Cohen-Vernik, Dinah
1
Croux, Christophe
1
Esteban-Bravo, Mercedes
1
Frambach, Rudolf T.
1
Fruchter, Gila E.
1
Goldenberg, Jacob
1
Hariharan, Vijay Ganesh
1
Kim, Minki
1
Kim, Wonjoon
1
Krishnan, Trichy V.
1
Kwon, Changhyun
1
Lemmens, Aurélie
1
Moldovan, Sarit
1
Mukherjee, Prithwiraj
1
Nguyen, Hang T.
1
Nishikawa, Hidehiko
1
Ogawa, Susumu
1
Pazgal, Amit I.
1
Schreier, Martin
1
Seetharaman, Seethu
1
Stremersch, Stefan
1
Syam, Niladri B.
1
Talukdar, Debabrata
1
Tellis, Gerard J.
1
Vakratsas, Demetrios
1
Van Den Bulte, Christophe
1
Vidal-Sanz, Jose M.
1
Yoon, Carolyn
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
35
Industrial marketing management : the international journal for industrial and high-tech firms
25
Research policy : policy, management and economic studies of science, technology and innovation
15
The journal of product innovation management : an international publication of the Product Development & Management Association
13
International journal of production economics
11
Technological forecasting & social change : an international journal
11
International journal of innovation management
10
The journal of business & industrial marketing
10
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
IEEE transactions on engineering management : EM
8
International journal of technology marketing : IJTMkt
7
Journal of marketing
7
SpringerLink / Bücher
7
International journal of production research
6
Journal of strategic marketing
6
Technovation : the international journal of technological innovation, entrepreneurship and technology management
6
European journal of operational research : EJOR
5
International journal of innovation and technology management
5
Journal of the Academy of Marketing Science
5
European journal of innovation management
4
European journal of marketing : EJM
4
International journal of product development : IJPD
4
International journal of technology management : IJTM
4
Journal of engineering and technology management : JET-M
4
Journal of retailing and consumer services
4
Marketing letters : a journal of research in marketing
4
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
4
Production and operations management : an international journal of the Production and Operations Management Society
4
A Productivity Press book
3
Asia Pacific journal of marketing and logistics
3
Benchmarking : an international journal ; BIJ
3
ERIM report series research in management
3
European journal of marketing
3
European management journal
3
Gaining momentum : managing the diffusion of innovations
3
Human factors and ergonomics in consumer product design : methods and techniques
3
Innovation: organization & management : IOM
3
International journal of logistics systems and management
3
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ECONIS (ZBW)
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1
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
2
Competing with co-created products
Cohen-Vernik, Dinah
;
Pazgal, Amit I.
;
Syam, Niladri B.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 63-82
Persistent link: https://www.econbiz.de/10012016491
Saved in:
3
Riding successive product diffusion waves. Building a tsunami via upgrade-rebate programs
Avagyan, Vardan
;
Esteban-Bravo, Mercedes
;
Vidal-Sanz, …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 780-796
Persistent link: https://www.econbiz.de/10011634062
Saved in:
4
Optimal targeting of advertisement for new products with multiple consumer segments
Hariharan, Vijay Ganesh
;
Talukdar, Debabrata
;
Kwon, …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 263-271
Persistent link: https://www.econbiz.de/10011398535
Saved in:
5
Reference quality-based competitive market structure for innovation driven markets
Kim, Wonjoon
;
Kim, Minki
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 284-296
Persistent link: https://www.econbiz.de/10011398545
Saved in:
6
Consumer participation in the design and realization stages of production : how self-production shapes consumer evaluations and relationships to products
Atakan, S. Sinem
;
Bagozzi, Richard P.
;
Yoon, Carolyn
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 395-408
Persistent link: https://www.econbiz.de/10011280168
Saved in:
7
How chilling are network externalities? : the role of network structure
Mukherjee, Prithwiraj
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 452-456
Persistent link: https://www.econbiz.de/10011281398
Saved in:
8
Pricing in the international takeoff of new products
Chandrasekaran, Deepa
;
Arts, Joep W. C.
;
Tellis, Gerard J.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10009779986
Saved in:
9
User-generated versus designer-generated products : a performance assessment at Muji
Nishikawa, Hidehiko
;
Schreier, Martin
;
Ogawa, Susumu
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 160-167
Persistent link: https://www.econbiz.de/10009746286
Saved in:
10
Dynamics in the international market segmentation of new product growth
Lemmens, Aurélie
;
Croux, Christophe
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 81-92
Persistent link: https://www.econbiz.de/10009554310
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