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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Beziehungsmarketing"
~subject:"Internet"
~subject:"Viral marketing"
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Beziehungsmarketing
Internet
Viral marketing
Internet marketing
52
Online-Marketing
52
Social Web
41
Social web
41
Consumer behaviour
40
Konsumentenverhalten
40
Advertising effects
20
Werbewirkung
20
Brand management
18
Markenführung
18
Virales Marketing
18
Advertising
16
Brand image
15
Markenimage
15
Werbung
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Relationship marketing
13
Social media
12
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11
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Online retailing
8
Online-Handel
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Marketingmanagement
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Digitalisierung
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Digitization
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Marchand, André
2
Skiera, Bernd
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Agarwal, Amit
1
Aksehirli, Zeynep
1
Anderl, Eva
1
Araujo, Theo
1
Becker, Ingo Frank
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Bernritter, Stefan F.
1
Bigné Alcañiz, J. Enrique
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1
Brünner, Tobias
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1
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1
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1
Dong, Lin
1
Duclos, Rod
1
Eelen, Jiska
1
Eisingerich, Andreas B
1
Fossen, Beth
1
Fritze, Martin Paul
1
Goić, Marcel
1
Grabenströer, Nadja Sophia
1
Grewal, Dhruv
1
Haenlein, Michael
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Haghighi, Nasir
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1
Jerath, Kinshuk
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
213
Journal of retailing and consumer services
141
International journal of internet marketing and advertising : IJIMA
98
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
84
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
67
International journal of hospitality management
63
Journal of marketing communications
58
Information systems research : ISR
57
Journal of internet commerce
55
International journal of electronic marketing and retailing : IJEMR
51
Tourism management : research, policies, practice
51
SpringerLink / Bücher
49
The journal of product & brand management
49
Electronic commerce research
48
Journal of management information systems : JMIS
45
Technological forecasting & social change : an international journal
44
Psychology & marketing
43
Industrial marketing management : the international journal for industrial and high-tech firms
41
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
Business horizons
37
Journal of electronic commerce research : JECR
36
Journal of hospitality marketing & management
36
Journal of marketing
36
International journal of business information systems : IJBIS
35
Journal of promotion management : innovations in planning and applied research
35
Journal of marketing management : MM
34
Management science : journal of the Institute for Operations Research and the Management Sciences
34
International journal of e-business research : an official publication of the Information Resources Management Association
32
International journal of contemporary hospitality management
31
Journal of strategic marketing
31
International journal of advertising : the quarterly review of marketing communications
30
International journal of advertising : the review of marketing communications
30
International journal of technology marketing : IJTMkt
30
Journal of the Academy of Marketing Science
28
Journal of travel and tourism marketing
27
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
27
Marketing intelligence & planning
27
The journal of services marketing
27
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ECONIS (ZBW)
33
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1
Investigating the effect of status changes in review platforms
Tamaddoni, Ali
;
Seenivasan, Satheesh
;
Pallant, Jason I.
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014281924
Saved in:
2
Digital marketing communication in global marketplaces : a review of extant research, future directions, and potential approaches
Shankar, Venkatesh
;
Grewal, Dhruv
;
Sunder, Sarang
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 541-565
Persistent link: https://www.econbiz.de/10013271774
Saved in:
3
Brand and consumer engagement behaviors on Facebook brand pages : let's have a (positive) conversation
Dhaoui, Chedia
;
Webster, Cynthia M.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012506523
Saved in:
4
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
5
Immediate and enduring effects of digital badges on online content consumption and generation
Lu, Shijie
;
Xie, Ying
;
Chen, Xingyu
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 146-163
Persistent link: https://www.econbiz.de/10014281912
Saved in:
6
Too much of a good thing? : the unforeseen cost of tags in online retailing
Sepehri, Amir
;
Duclos, Rod
;
Haghighi, Nasir
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 336-348
Persistent link: https://www.econbiz.de/10013271752
Saved in:
7
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
8
Seeing the wood for the trees : how machine learning can help firms in identifying relevant electronic word-of-mouth in
social
media
Vermeer, Susan A. M.
;
Araujo, Theo
;
Bernritter, Stefan F.
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 492-508
Persistent link: https://www.econbiz.de/10012134275
Saved in:
9
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
10
Hook vs. hope : how to enhance customer engagement through gamification
Eisingerich, Andreas B
;
Marchand, André
;
Fritze, …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10012063323
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