//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Brand management"
~subject:"Marketingmanagement"
~subject:"Vertriebsweg"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Data protection" OR "Internet" OR "Consumer privacy"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Marketingmanagement
Vertriebsweg
Consumer behaviour
56
Konsumentenverhalten
56
Internet marketing
52
Online-Marketing
52
Social Web
41
Social web
41
Advertising effects
21
E-commerce
21
Electronic Commerce
21
Markenführung
21
Werbewirkung
21
Online retailing
20
Online-Handel
20
Viral marketing
19
Virales Marketing
19
Beziehungsmarketing
17
Brand image
17
Markenimage
17
Relationship marketing
17
Advertising
16
Werbung
14
Social media
12
Brand
10
Internet
10
Markenartikel
10
Distribution channel
9
Einzelhandel
9
Marketing management
9
Retail trade
9
Digitalisierung
8
Digitization
8
Computerspiel
7
Data protection
7
Datenschutz
7
Preismanagement
7
Pricing strategy
7
Social network
7
more ...
less ...
Online availability
All
Undetermined
32
Type of publication
All
Article
36
Type of publication (narrower categories)
All
Article in journal
36
Aufsatz in Zeitschrift
36
Language
All
English
36
Author
All
Verhoef, Peter C.
4
Edeling, Alexander
2
Pauwels, Koen
2
Shankar, Venkatesh
2
Agarwal, Amit
1
Aksehirli, Zeynep
1
Anderl, Eva
1
Arunachalam S
1
Backhaus, Max
1
Becker, Ingo Frank
1
Becker, Jan-Michael
1
Bijmolt, Tammo H. A.
1
Bowman, Douglas
1
Böger, Daniel
1
Chaudhuri, Malika
1
Decker, Reinhold
1
Dekimpe, Marnik G.
1
Demirci, Ceren
1
Dhaoui, Chedia
1
Eelen, Jiska
1
Emrich, Oliver
1
Ewijk, Bernadette J. van
1
Fossen, Beth
1
Gijsbrechts, Els
1
Goić, Marcel
1
González, Jorge
1
Grewal, Dhruv
1
Guitart, Ivan A.
1
Gupta, Shaphali
1
Haenlein, Michael
1
Hansen, Nele
1
Hauser, John R.
1
Hennig-Thurau, Thorsten
1
Himme, Alexander
1
Hollenbeck, Candice R.
1
Homburg, Christian
1
Hsu, Liwu
1
Huang, Li
1
Hudson, Simon
1
Jerath, Kinshuk
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
191
Journal of retailing and consumer services
136
International journal of internet marketing and advertising : IJIMA
90
SpringerLink / Bücher
72
The journal of product & brand management
70
The journal of brand management : an international journal
64
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
51
Journal of marketing communications
47
Industrial marketing management : the international journal for industrial and high-tech firms
44
Marketing intelligence & planning
38
Journal of promotion management : innovations in planning and applied research
35
Journal of retailing
35
Business horizons
34
Springer eBook Collection
34
Journal of internet commerce
33
Journal of marketing
33
Journal of marketing management : MM
33
International journal of advertising : the review of marketing communications
30
International journal of electronic marketing and retailing : IJEMR
30
Journal of the Academy of Marketing Science
26
European journal of operational research : EJOR
25
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
Psychology & marketing
24
Cogent business & management
23
Journal of advertising research
23
Journal of strategic marketing
23
Tourism management : research, policies, practice
23
Transportation research / E : an international journal
23
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Asia Pacific journal of marketing and logistics
21
International journal of technology marketing : IJTMkt
21
Journal of fashion marketing and management
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
The journal of business & industrial marketing
21
Information systems research : ISR
20
Journal of promotion management : JPM
20
European journal of marketing : EJM
19
Innovatives Markenmanagement
19
more ...
less ...
Source
All
ECONIS (ZBW)
36
Showing
1
-
10
of
36
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Digital marketing communication in global marketplaces : a review of extant research, future directions, and potential approaches
Shankar, Venkatesh
;
Grewal, Dhruv
;
Sunder, Sarang
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 541-565
Persistent link: https://www.econbiz.de/10013271774
Saved in:
2
Omnichannel marketing : are cross-channel effects symmetric?
Shankar, Venkatesh
;
Kushwaha, Tarun
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 290-310
Persistent link: https://www.econbiz.de/10012591032
Saved in:
3
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
4
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
5
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
6
Acquiring customers through online marketplaces? : the effect of marketplace sales on sales in a retailer's own channels
Maier, Erik
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 311-328
Persistent link: https://www.econbiz.de/10012591033
Saved in:
7
Brand and consumer engagement behaviors on Facebook brand pages : let's have a (positive) conversation
Dhaoui, Chedia
;
Webster, Cynthia M.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012506523
Saved in:
8
How, why, and when disclosure type matters for influencer marketing
Karagür, Zeynep
;
Becker, Jan-Michael
;
Klein, Kristina
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 313-335
Persistent link: https://www.econbiz.de/10013271749
Saved in:
9
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
10
Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->