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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Brand management"
~subject:"Marktforschung"
~type_genre:"Aufsatz in Zeitschrift"
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Brand management
Marktforschung
Market research
45
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18
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7
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7
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
100
Journal of business research : JBR
85
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
60
Jahrbuch der Absatz- und Verbrauchsforschung
54
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
52
Marketing letters : a journal of research in marketing
45
Journal of marketing management : MM
42
Marketing : ZFP ; journal of research and management
39
International journal of market research
38
Journal of consumer behaviour : an international research review
32
Journal of business economics : JBE
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
The marketing review
28
International journal of forecasting
27
Journal of advertising research
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
European journal of marketing : EJM
17
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of targeting, measurement and analysis for marketing
16
Psychology & marketing
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Marketing theory
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The journal of product innovation management : an international publication of the Product Development & Management Association
15
European journal of operational research : EJOR
14
International journal of wine business research : IJWBR
14
Marketing intelligence & planning
14
Journal of economic psychology : research in economic psychology and behavioral economics
13
Journal of retailing
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
The journal of brand management : an international journal
13
Australasian marketing journal
12
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
11
Der Markt : international journal of marketing
11
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ECONIS (ZBW)
45
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1
Note: a new approach to the modeling of spatially dependent and heterogeneous geographical regions
Kim, Sunghoon
;
DeSarbo, Wayne
;
Chang, Won
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 792-803
Persistent link: https://www.econbiz.de/10012939504
Saved in:
2
A de-biased direct question approach to measuring consumers' willingness to pay
Hofstetter, Reto
;
Miller, Klaus Matthias
;
Krohmer, Harley
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10012506517
Saved in:
3
A retrospective review of the first 35 years of the International Journal of Research in Marketing
Donthu, Naveen
;
Reinartz, Werner J.
;
Kumar, Satish
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 232-269
Persistent link: https://www.econbiz.de/10012506528
Saved in:
4
Modeling the relationship between firm and user generated content and the stages of the marketing funnel
Colicev, Anatoli
;
Kumar, Ashish
;
O'Connor, Peter
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 100-116
Persistent link: https://www.econbiz.de/10012016493
Saved in:
5
Endogeneity in survey research
Sande, Jon Bingen
;
Ghosh, Mrinal K.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 185-204
Persistent link: https://www.econbiz.de/10011882540
Saved in:
6
A random coefficients mixture hidden Markov model for marketing research
Kappe, Eelco
;
Stadler Blank, Ashley
;
DeSarbo, Wayne
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 415-431
Persistent link: https://www.econbiz.de/10011943231
Saved in:
7
New product success in the consumer packaged goods industry : a shopper marketing approach
Lamey, Lien
;
Deleersnyder, Barbara
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 432-452
Persistent link: https://www.econbiz.de/10011943234
Saved in:
8
When and how to infer heuristic consideration set rules of consumers
Bremer, Lucas
;
Heitmann, Mark
;
Schreiner, Thomas F.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 516-535
Persistent link: https://www.econbiz.de/10011734914
Saved in:
9
Is more always better? : an investigation into the relationship between marketing influence and managers' market intelligence dissemination
Hattula, Johannes D.
;
Schmitz, Christian
;
Schmidt, Martin
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 179-186
Persistent link: https://www.econbiz.de/10011337505
Saved in:
10
Meta-analysis selection bias in marketing research
Eisend, Martin
;
Tarrahi, Farid
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 317-326
Persistent link: https://www.econbiz.de/10010427988
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