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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Consumer behaviour"
~subject:"Success factor"
~type_genre:"Article in journal"
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Consumer behaviour
Success factor
Brand management
97
Markenführung
97
Konsumentenverhalten
81
Marketing management
67
Marketingmanagement
67
Brand image
62
Markenimage
62
Brand
43
Markenartikel
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Preismanagement
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Beziehungsmarketing
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Internet marketing
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Gijsbrechts, Els
3
Pauwels, Koen
3
Warlop, Luk
3
Dekimpe, Marnik G.
2
Deleersnyder, Barbara
2
Ewijk, Bernadette J. van
2
Homburg, Christian
2
Konya-Baumbach, Elisa
2
Kuester, Sabine
2
Lalwani, Ashok K.
2
Mahajan, Vijay
2
Nguyen, Hang T.
2
Steenkamp, Jan-Benedict E. M.
2
Yildirim, Gokhan
2
Aksehirli, Zeynep
1
Althuizen, Niek
1
Angle, Justin W.
1
Aroean, Lukman
1
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1
Babin, Barry J.
1
Babin, Laurie A.
1
Baumgartner, Berhard
1
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1
Belk, Russell W.
1
Berger, Jonah
1
Bharadwaj, Neeraj
1
Bowman, Douglas
1
Brady, Michael
1
Burmester, Alexa B.
1
Calantone, Roger J.
1
Carbonell, Pilar
1
Carlson, Jeffrey R.
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Chan, Eugene Y.
1
Chark, Robin
1
Chattopadhyay, Amitava
1
Chinchanachokchai, Sydney
1
Chou, Hsuan-Yi
1
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1
Clement, Michel
1
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1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
560
Journal of retailing and consumer services
399
The journal of product & brand management
323
The journal of brand management : an international journal
278
International journal of hospitality management
141
Psychology & marketing
127
European journal of marketing : EJM
114
Asia Pacific journal of marketing and logistics
109
Journal of marketing communications
109
Management science : journal of the Institute for Operations Research and the Management Sciences
97
Journal of marketing
92
Journal of retailing
86
Journal of the Academy of Marketing Science
86
Marketing intelligence & planning
84
Industrial marketing management : the international journal for industrial and high-tech firms
77
Journal of strategic marketing
77
Marketing letters : a journal of research in marketing
77
Journal of revenue and pricing management
76
Journal of marketing management : MM
74
The journal of consumer marketing
73
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
71
Journal of promotion management : innovations in planning and applied research
68
International journal of advertising : the review of marketing communications
66
Journal of international consumer marketing
65
International journal of consumer studies
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
International journal of internet marketing and advertising : IJIMA
61
Journal of marketing research : JMR
61
Cogent business & management
58
Journal of promotion management : JPM
58
International journal of contemporary hospitality management
56
International marketing review
56
Journal of fashion marketing and management
56
Journal of global marketing
56
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
56
International journal of retail & distribution management
54
European journal of operational research : EJOR
50
Journal of travel and tourism marketing
49
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
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ECONIS (ZBW)
85
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1
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
2
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
3
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
4
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
5
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
6
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
Widdecke, Kai Arne
;
Keller, Wiebke
;
Gedenk, Karen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 455-474
Persistent link: https://www.econbiz.de/10014316642
Saved in:
7
How can non-fungible tokens bring value to brands
Colicev, Anatoli
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10014281891
Saved in:
8
Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.
;
Brady, Michael
;
Leone, Robert P.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
Saved in:
9
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
10
A conceptual framework of contemporary luxury consumption
Wang, Yajin
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 788-803
Persistent link: https://www.econbiz.de/10013399610
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