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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Online advertising"
~subject:"Social web"
~type_genre:"Article in journal"
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Online advertising
Social web
Internet marketing
52
Online-Marketing
52
Consumer behaviour
27
Konsumentenverhalten
27
Advertising effects
18
Werbewirkung
18
Social Web
17
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15
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11
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Viral marketing
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Hennig-Thurau, Thorsten
3
Marchand, André
3
Pauwels, Koen
2
Agarwal, Amit
1
Aksehirli, Zeynep
1
Anderl, Eva
1
Araujo, Theo
1
Arunachalam S
1
Bax, Eric
1
Becker, Ingo Frank
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Bernritter, Stefan F.
1
Chaudhuri, Malika
1
Dhaoui, Chedia
1
Dolen, Willemijn M. van
1
Dong, Lin
1
Eisingerich, Andreas B
1
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1
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1
Fritze, Martin Paul
1
Försch, Steffen
1
Grewal, Dhruv
1
Gupta, Shaphali
1
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1
Haan, Evert de
1
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1
Hansen, Nele
1
Heimbach, Irina
1
Hinz, Oliver
1
Kannan, P. K.
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Kireyev, Pavel
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Kumar, V.
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Mazloom, Masoud
1
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1
Nguyen, Hang T.
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
188
International journal of internet marketing and advertising : IJIMA
108
Journal of retailing and consumer services
94
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
66
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
International journal of advertising : the review of marketing communications
59
Journal of marketing communications
59
Industrial marketing management : the international journal for industrial and high-tech firms
56
Technological forecasting & social change : an international journal
55
Journal of promotion management : innovations in planning and applied research
53
Tourism management : research, policies, practice
47
Business horizons
46
International journal of hospitality management
46
Information systems research : ISR
44
The journal of product & brand management
43
Cogent business & management
39
Journal of internet commerce
39
Journal of management information systems : JMIS
38
International journal of electronic marketing and retailing : IJEMR
36
International journal of technology marketing : IJTMkt
34
Marketing intelligence & planning
33
Electronic commerce research
31
The journal of brand management : an international journal
30
International journal of business information systems : IJBIS
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
29
International journal of contemporary hospitality management
27
Journal of marketing
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
26
Journal of strategic marketing
26
Journal of electronic commerce research : JECR
25
Journal of travel and tourism marketing
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of advertising research
24
Journal of hospitality marketing & management
24
Journal of marketing management : MM
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of promotion management : JPM
22
Journal of the Academy of Marketing Science
22
Young consumers : insight and ideas for responsible marketers
22
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ECONIS (ZBW)
21
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1
Investigating the effect of status changes in review platforms
Tamaddoni, Ali
;
Seenivasan, Satheesh
;
Pallant, Jason I.
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014281924
Saved in:
2
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
3
Digital marketing communication in global marketplaces : a review of extant research, future directions, and potential approaches
Shankar, Venkatesh
;
Grewal, Dhruv
;
Sunder, Sarang
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 541-565
Persistent link: https://www.econbiz.de/10013271774
Saved in:
4
Simplicity is not key : understanding firm-generated social media images and consumer liking
Overgoor, Gijs
;
Rand, William
;
Dolen, Willemijn M. van
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10013399580
Saved in:
5
Social media resources and capabilities as strategic determinants of social media performance
Marchand, André
;
Hennig-Thurau, Thorsten
;
Flemming, Jan
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 549-571
Persistent link: https://www.econbiz.de/10012939484
Saved in:
6
Brand and consumer engagement behaviors on Facebook brand pages : let's have a (positive) conversation
Dhaoui, Chedia
;
Webster, Cynthia M.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012506523
Saved in:
7
Seeing the wood for the trees : how machine learning can help firms in identifying relevant electronic word-of-mouth in social media
Vermeer, Susan A. M.
;
Araujo, Theo
;
Bernritter, Stefan F.
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 492-508
Persistent link: https://www.econbiz.de/10012134275
Saved in:
8
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
9
Hook vs. hope : how to enhance customer engagement through gamification
Eisingerich, Andreas B
;
Marchand, André
;
Fritze, …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10012063323
Saved in:
10
Brand crises in the digital age : the short- and long-term effects of social media firestorms on consumers and brands
Hansen, Nele
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 557-574
Persistent link: https://www.econbiz.de/10011956595
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