//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Perception"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Verbraucherverhalten"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Perception
Consumer behaviour
289
Konsumentenverhalten
289
Brand management
59
Markenführung
59
Brand image
49
Markenimage
49
Beziehungsmarketing
42
Relationship marketing
42
Brand
40
Markenartikel
40
Theorie
30
Theory
30
Advertising effects
29
Werbewirkung
29
Internet marketing
27
Online-Marketing
27
Experiment
24
Personality psychology
21
Persönlichkeitspsychologie
21
Social Web
21
Social web
21
Advertising
19
Einzelhandel
18
Retail trade
18
Werbung
18
Viral marketing
16
Virales Marketing
16
Emotion
15
Customer satisfaction
14
Kundenzufriedenheit
14
Online retailing
14
Online-Handel
14
Distribution channel
13
Vertriebsweg
13
Cognition
12
E-commerce
12
Electronic Commerce
12
Kognition
12
Sales promotion
12
Verkaufsförderung
12
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Aroean, Lukman
1
Bi, Sheng
1
Chen, Yunqing
1
Chen, Yuxin
1
Cornelissen, Gert
1
Dewitte, Siegfried
1
Golossenko, Artyom
1
Huang, Zhongqiang Tak
1
Konya-Baumbach, Elisa
1
Kuester, Sabine
1
Kuharev, Victoria
1
Kwak, Hyokjin
1
Kwong, Jessica Y. Y.
1
Pandelaere, Mario
1
Perkins, Andrew
1
Pillai, Kishore Gopalakrishna
1
Puzakova, Marina
1
Rocereto, Joseph F.
1
Schuhmacher, Monika C.
1
Sprott, David E.
1
Swait, Joffre
1
Warlop, Luk
1
Wu, Fang
1
Wyer, Robert S.
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
72
Journal of retailing and consumer services
54
International journal of hospitality management
35
International journal of consumer studies
24
Psychology & marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
20
Journal of marketing research : JMR
20
Product experience
20
Journal of travel and tourism marketing
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
17
Marketing : ZFP ; journal of research and management
17
Journal of retailing
15
Marketing letters : a journal of research in marketing
15
Asia Pacific journal of marketing and logistics
13
Journal of marketing communications
12
SpringerLink / Bücher
12
Tourism management : research, policies, practice
12
International journal of advertising : the review of marketing communications
11
Journal of consumer behaviour : an international research review
11
The journal of product & brand management
11
The journal of consumer marketing
10
Journal of fashion marketing and management
9
Journal of international consumer marketing
9
NBER working paper series
9
The international review of retail, distribution and consumer research
9
Tourism management perspectives : TMP
9
International journal of advertising : the quarterly review of marketing communications
8
Journal of customer behaviour
8
Journal of food products marketing
8
NBER Working Paper
8
The journal of brand management : an international journal
8
Working paper / National Bureau of Economic Research, Inc.
8
Young consumers : insight and ideas for responsible marketers
8
Cogent business & management
7
Journal of Islamic marketing
7
Journal of behavioral decision making
7
Journal of business ethics : JOBE
7
Journal of consumer research : JCR ; an interdisciplinary journal
7
Journal of marketing management : MM
7
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The effect of start/end temporal landmarks on consumers' visual attention and judgments
Bi, Sheng
;
Perkins, Andrew
;
Sprott, David E.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 136-154
Persistent link: https://www.econbiz.de/10012506522
Saved in:
2
The effects of endorsers' facial expressions on status perceptions and purchase intentions
Chen, Yunqing
;
Wyer, Robert S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 371-385
Persistent link: https://www.econbiz.de/10012288675
Saved in:
3
Seeing brands as humans : development and validation of a brand anthropomorphism scale
Golossenko, Artyom
;
Pillai, Kishore Gopalakrishna
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 737-755
Persistent link: https://www.econbiz.de/10012494713
Saved in:
4
Making a first impression as a start-up : strategies to overcome low initial trust perceptions in digital innovation adoption
Konya-Baumbach, Elisa
;
Schuhmacher, Monika C.
;
Kuester, …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 385-399
Persistent link: https://www.econbiz.de/10012134261
Saved in:
5
Feature-based attributes and the roles of consumers' perception bias and inference in choice
Wu, Fang
;
Swait, Joffre
;
Chen, Yuxin
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 325-340
Persistent link: https://www.econbiz.de/10012063331
Saved in:
6
When brand anthropomorphism alters perceptions of justice : the moderating role of self-construal
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 851-871
Persistent link: https://www.econbiz.de/10011792407
Saved in:
7
Illusion of variety : lower readability enhances perceived variety
Huang, Zhongqiang Tak
;
Kwong, Jessica Y. Y.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 674-687
Persistent link: https://www.econbiz.de/10011597021
Saved in:
8
Positive cueing : promoting sustainable consumer behavior by cueing common environmental behaviors as environmental
Cornelissen, Gert
;
Pandelaere, Mario
;
Warlop, Luk
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
1
,
pp. 46-55
Persistent link: https://www.econbiz.de/10003662477
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->