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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Social web"
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New product development
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Technological forecasting & social change : an international journal
11
The journal of product innovation management : an international publication of the Product Development & Management Association
10
Journal of business research : JBR
9
Springer Proceedings in Business and Economics
9
Research policy : policy, management and economic studies of science, technology and innovation
7
International journal of product development : IJPD
6
International journal of innovation and technology management
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International journal of innovation management
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International journal of technology marketing : IJTMkt
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Journal of engineering and technology management : JET-M
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Journal of management information systems : JMIS
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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European journal of innovation management
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innovation: organization & management : IOM
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International journal of innovation management : IJIM
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International journal of networking and virtual organisations : IJNVO
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of open innovation : technology, market, and complexity
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Contemporary issues in social media marketing
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Creativity and innovation management
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IEEE transactions on engineering management : EM
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Information systems research : ISR
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International journal of electronic commerce : IJEC
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International journal of internet marketing and advertising : IJIMA
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Journal of retailing and consumer services
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MIS quarterly
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MSI reports : working paper series
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
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Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
2
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
3
Not all digital word of mouth is created equal : understanding the respective impact of consumer reviews and microblogs on new product success
Marchand, André
;
Hennig-Thurau, Thorsten
;
Wiertz, Caroline
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 336-354
Persistent link: https://www.econbiz.de/10011734858
Saved in:
4
User-generated versus designer-generated products : a performance assessment at Muji
Nishikawa, Hidehiko
;
Schreier, Martin
;
Ogawa, Susumu
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 160-167
Persistent link: https://www.econbiz.de/10009746286
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