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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Soziales Netzwerk"
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Soziales Netzwerk
Viral marketing
35
Virales Marketing
35
Consumer behaviour
16
Konsumentenverhalten
16
Social Web
14
Social web
14
Internet marketing
11
Online-Marketing
11
Social media
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Brand management
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Markenführung
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Word of mouth
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Brand image
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Innovation diffusion
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Innovationsdiffusion
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Markenimage
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Beziehungsmarketing
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Brand
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Markenartikel
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New product development
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Online reviews
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Relationship marketing
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Online-Handel
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USA
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United States
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Johnen, Marius
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Lehmann, Donald R.
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Menon, Kalyani
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Ranaweera, Chatura
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Rellilng, Marleen
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Sattler, Henrik
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of marketing
6
Journal of retailing and consumer services
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
European journal of marketing : EJM
4
Information systems research : ISR
4
International journal of internet marketing and advertising : IJIMA
4
Journal of service research : JSR
4
Corporate communications : an international journal
3
Electronic commerce research and applications
3
Information technology and management
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of promotion management : innovations in planning and applied research
3
MIS quarterly
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Pakistan journal of commerce and social sciences
3
SpringerLink / Bücher
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The journal of product & brand management
3
Discussion paper
2
Discussion papers / CEPR
2
Electronic commerce research
2
Games and economic behavior
2
International journal of business environment : IJBE
2
International journal of business information systems : IJBIS
2
International journal of technology marketing : IJTMkt
2
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
2
Journal of decision systems
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of international trade & commerce
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of marketing research : JMR
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of strategic marketing
2
Technological forecasting & social change : an international journal
2
Tourism management : research, policies, practice
2
Asia Pacific journal of marketing and logistics
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Beyond close vs. distant ties : understanding post-service sharing of information with close, exchange, and hybrid ties
Menon, Kalyani
;
Ranaweera, Chatura
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 154-169
Persistent link: https://www.econbiz.de/10011816991
Saved in:
2
Each can help or hurt : negative and positive word of mouth in social network brand communities
Rellilng, Marleen
;
Schnittka, Oliver
;
Sattler, Henrik
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 42-58
Persistent link: https://www.econbiz.de/10011490805
Saved in:
3
How word-of-mouth transmission encouragement affects consumers' transmission decisions, receiver selection, and diffusion speed
Stephen, Andrew T.
;
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 755-766
Persistent link: https://www.econbiz.de/10011634055
Saved in:
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