Beyond close vs. distant ties : understanding post-service sharing of information with close, exchange, and hybrid ties
Year of publication: |
March 2018
|
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Authors: | Menon, Kalyani ; Ranaweera, Chatura |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 35.2018, 1, p. 154-169
|
Subject: | Word of mouth | Complaining | Social ties | Services | Power | Status | Satisfaction | Soziale Beziehungen | Social relations | Virales Marketing | Viral marketing | Soziales Netzwerk | Social network | Kundenzufriedenheit | Customer satisfaction | Leistungsbündel | Bundling strategy |
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