For better or for worse? : adverse effects of relationship age and continuance commitment on positive and negative word of mouth
Chatura Ranaweera and Kalyani Menon
| Year of publication: |
2013
|
|---|---|
| Authors: | Ranaweera, Chatura ; Menon, Kalyani |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 47.2013, 10, p. 1598-1621
|
| Subject: | Relationship age | Continuous commitment | Customer satisfaction | Word of mouth | Services marketing | Virales Marketing | Viral marketing | Kundenzufriedenheit | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Dienstleistungsmarketing | Mitarbeiterbindung | Employee retention |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010201745