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~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Lehrbuch"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Online-Marketing
109
Internet marketing
107
Social Web
59
Social web
59
Consumer behaviour
40
Konsumentenverhalten
40
Online retailing
38
Online-Handel
38
Electronic Commerce
34
E-commerce
32
Social media
24
Relationship marketing
17
Einzelhandel
11
Retail trade
11
Website
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Internet
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Advertising
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Advertising effects
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Purchase intention
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Social network
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Social relations
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Soziale Beziehungen
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Soziales Netzwerk
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Werbewirkung
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Werbung
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Brand management
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Customer satisfaction
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Kundenzufriedenheit
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Markenführung
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Marketing
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Social media marketing
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Confidence
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Digitalisierung
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Ahammad, Mohammad F.
1
Amirkhanpour, Monaliz
1
Anjaly, Bhawna
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Balci, Gökcay
1
Broderick, Amanda J.
1
Chang, Shing Wan
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Chen, Shih-Chih
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Demangeot, Catherine
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El Faker, Abdellatif
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El Ghazi, Hamid
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Kar, Kumar Arpan
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Khan, Imran
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Kumar, Amresh
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Lamrhari, Soumaya
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Laroche, Michel
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Lin, Chieh-Peng
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Luoma-aho, Vilma
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Manzinger, Sandra
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Mazaheri, Ebrahim
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Miquel, Maria-José
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Oubrich, Mourad
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Peeroo, Swaleha
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Pham, Thi Song Hanh
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Rahman, Zillur
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Salo, Jari
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Shan, Wei
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Shobeiri, Saeed
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Teck Ming Tan
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Thrassou, Alkis
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International journal of retail & distribution management
Lehrbuch
Technological forecasting & social change : an international journal
Journal of business research : JBR
65
Journal of retailing and consumer services
53
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Industrial marketing management : the international journal for industrial and high-tech firms
23
International journal of electronic marketing and retailing : IJEMR
23
The journal of product & brand management
23
Marketing intelligence & planning
17
Journal of internet commerce
16
Journal of promotion management : innovations in planning and applied research
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
Business horizons
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of strategic marketing
13
Journal of the Academy of Marketing Science
13
Asia Pacific journal of marketing and logistics
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of marketing communications
12
The journal of brand management : an international journal
12
Cogent business & management
11
The service industries journal
11
International journal of business information systems : IJBIS
10
International journal of technology marketing : IJTMkt
10
SpringerLink / Bücher
10
Customer engagement : contemporary issues and challenges
9
International journal of hospitality management
9
Journal of marketing management : MM
9
Journal of marketing
8
Electronic commerce research
7
International journal of electronic commerce : IJEC
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of electronic commerce research : JECR
7
Journal of global marketing
7
Tourism management : research, policies, practice
7
International journal of electronic customer relationship management : IJECRM
6
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ECONIS (ZBW)
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1
How do Fortune firms build a social presence on social media platforms? : Insights from multi-modal analytics
Gandhi, Mohina
;
Kar, Kumar Arpan
- In:
Technological forecasting & social change : an …
182
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013449165
Saved in:
2
A social CRM analytic framework for improving customer retention, acquisition, and conversion
Lamrhari, Soumaya
;
El Ghazi, Hamid
;
Oubrich, Mourad
;
El …
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013209542
Saved in:
3
Solver engagement in online crowdsourcing communities : the roles of perceived interactivity, relationship quality and psychological ownership
Shi, Xiaoxiao
;
Evans, Richard
;
Shan, Wei
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013332264
Saved in:
4
Making and breaking relationships on social media : the impacts of brand and influencer betrayals
Reinikainen, Hanna
;
Teck Ming Tan
;
Luoma-aho, Vilma
; …
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012813484
Saved in:
5
Digitalization in container shipping : do perception and satisfaction regarding digital products in a non-technology industry affect overall customer loyalty?
Balci, Gökcay
- In:
Technological forecasting & social change : an …
172
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013174250
Saved in:
6
Understanding the effect of social media marketing activities : the mediation of social identification, perceived value, and satisfaction
Chen, Shih-Chih
;
Lin, Chieh-Peng
- In:
Technological forecasting & social change : an …
140
(
2019
),
pp. 22-32
Persistent link: https://www.econbiz.de/10012132566
Saved in:
7
Cultivating the brand-customer relationship in Facebook fan pages : a study of fast-fashion industry
Chang, Shing Wan
;
Fan, Shih-Heng
- In:
International journal of retail & distribution management
45
(
2017
)
3
,
pp. 253-270
Persistent link: https://www.econbiz.de/10011640101
Saved in:
8
Do channel integration efforts pay-off in terms of online and offline customer loyalty?
Frasquet Deltoro, Marta
;
Miquel, Maria-José
- In:
International journal of retail & distribution management
45
(
2017
)
7/8
,
pp. 859-873
Persistent link: https://www.econbiz.de/10011775727
Saved in:
9
Facebook: a blessing or a curse for grocery stores?
Peeroo, Swaleha
;
Samy, Martin
;
Jones, Brian
- In:
International journal of retail & distribution management
45
(
2017
)
11
,
pp. 1242-1259
Persistent link: https://www.econbiz.de/10011815706
Saved in:
10
How to measure post-purchase customer experience in online retailing? : a scale development study
Kumar, Amresh
;
Anjaly, Bhawna
- In:
International journal of retail & distribution management
45
(
2017
)
11
,
pp. 1277-1297
Persistent link: https://www.econbiz.de/10011815717
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