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~isPartOf:"International journal of retail & distribution management"
~language:"eng"
~person:"Frasquet Deltoro, Marta"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Konsumentenverhalten
Beziehungsmarketing
2
Consumer behaviour
2
Distribution channel
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E-commerce
2
Einzelhandel
2
Electronic Commerce
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Multichannel retailing
2
Offline loyalty
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Online loyalty
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Relationship marketing
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Vertriebsweg
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Brand
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Brand attachment
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Brand image
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Channel integration
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Multichannel retailing, Offline loyalty, Online loyalty, Channel integration
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Frasquet Deltoro, Marta
Cliquet, Gérard
5
Faultrier, Brigitte de
5
Carpenter, Jason M.
4
Diallo, Mbaye Fall
4
Kenning, Peter
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Boulay, Jacques
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Deli-Gray, Zsuzsa
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Feenstra, Florence
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Hota, Monali
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Kim, Hye-yŏng
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Kim, Youn-kyung
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Lim, Chae Mi
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Muzellec, Laurent
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Cagatay, Kubulay
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Cervellon, Marie-Cécile
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Demoulin, Nathalie T. M.
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International journal of retail & distribution management
Journal of retailing and consumer services
3
Journal of business research : JBR
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Market : review for marketing theory and practice
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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Do channel integration efforts pay-off in terms of online and offline customer loyalty?
Frasquet Deltoro, Marta
;
Miquel, Maria-José
- In:
International journal of retail & distribution management
45
(
2017
)
7/8
,
pp. 859-873
Persistent link: https://www.econbiz.de/10011775727
Saved in:
2
Understanding loyalty in multichannel retailing : the role of brand trust and brand attachment
Frasquet Deltoro, Marta
;
Mollá Descals, Alejandro
; …
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 608-625
Persistent link: https://www.econbiz.de/10011747850
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