//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of historical research in marketing"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
USA
Sportmarketing
310
Sports marketing
310
Consumer behaviour
183
Konsumentenverhalten
183
Professional sports
171
Profisport
171
Brand management
114
Markenführung
114
Sport
111
Sports
111
United States
108
Sport event
99
Sportveranstaltung
99
Marketing theory
85
Marketingtheorie
85
Sport organization
73
Sportorganisation
73
Football
71
Fußball
71
Sponsoring
70
Sponsorship
70
Economic history
63
Wirtschaftsgeschichte
63
Brand image
62
History
62
Markenimage
62
Geschichte
60
Advertising
57
Werbung
57
Marketing
56
History of economic thought
55
Ökonomische Ideengeschichte
55
Marketing history
54
Beziehungsmarketing
40
Relationship marketing
40
Ball game
39
Ballsport
39
Social Web
39
Social web
39
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
105
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
108
Aufsatz in Zeitschrift
108
Collection of articles of several authors
3
Sammelwerk
3
Interview
2
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
108
Author
All
Greenwell, T. Christopher
4
Ballouli, Khalid
3
Bennett, Gregg
3
Ferreira, Mauricio
3
Kent, Aubrey
3
McKelvey, Steve
3
Ross, Stephen D.
3
Andrew, Damon P. S.
2
Beard, Fred
2
Chalip, Laurence Hilmond
2
Cooper, Coyte G.
2
DeGaris, Larry
2
Drayer, Joris
2
Dwyer, Brendan
2
Grady, John
2
Havard, Cody T.
2
James, Jeffrey D.
2
Lacey, Russell
2
Lachowetz, Tony
2
Lawrence, Heather
2
Lee, Jaedeock
2
Reams, Lamar
2
Roy, Donald P.
2
Ruihley, Brody J.
2
Shapiro, Stephen L.
2
Shaw, Eric H.
2
Simmons, Jason M.
2
Tadajewski, Mark
2
Titlebaum, Peter
2
Walker, Matthew
2
Walsh, Patrick
2
Won, Doyeon
2
Aiken, Damon
1
Amato, Christie H.
1
Argue, Evan
1
Bahng, Chang-ki
1
Battenfield, Frederick L.
1
Belk, Russell W.
1
Bennett, Peter D.
1
Bernthal, Matthew J.
1
more ...
less ...
Published in...
All
International journal of sport management and marketing : IJSMM
Journal of historical research in marketing
Sport marketing quarterly : preferred journal of the Sport Marketing Association
Industrial marketing management : the international journal for industrial and high-tech firms
99
Journal of business research : JBR
97
Working paper / National Bureau of Economic Research, Inc.
96
Journal of advertising research
72
Journal of marketing
55
International journal of hospitality management
53
American journal of agricultural economics
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
Journal of the Academy of Marketing Science
45
Harvard business review : HBR
42
Journal of macromarketing : examining the interactions among markets, marketing, and society
40
Journal of marketing management : MM
40
Psychology & marketing
39
Journal of retailing and consumer services
38
Journal of advertising : official publication of the American Academy of Advertising
36
Journal of marketing theory and practice
36
European journal of operational research : EJOR
35
Health marketing quarterly
34
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
34
Journal of travel and tourism marketing
34
European journal of marketing : EJM
33
The journal of brand management : an international journal
33
Journal of global marketing
32
Services marketing quarterly
32
Journal of business ethics : JOBE
31
The journal of business & industrial marketing
31
The journal of services marketing
31
SpringerLink / Bücher
30
Journal of consumer research : JCR ; an interdisciplinary bimonthly
29
Management science : journal of the Institute for Operations Research and the Management Sciences
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of marketing research : JMR
27
Business horizons
26
International journal of production economics
26
International journal of production research
26
Journal of service research : JSR
26
Journal of sport management : the official journal of the North American Society of Sport Management
26
more ...
less ...
Source
All
ECONIS (ZBW)
108
Showing
1
-
10
of
108
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Charting relationship
marketing
practice : it really didn't emerge in the 1970s
Tadajewski, Mark
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 486-508
Persistent link: https://www.econbiz.de/10011448285
Saved in:
2
Consumption determinants in the National Hockey League : the influence of violence in the USA and Canada
Traugutt, Alexander
;
Greenhalgh, Gregory P.
;
Goebert, Chad
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 154-173
Persistent link: https://www.econbiz.de/10014310905
Saved in:
3
The Negro
marketing
dilemma : dominant
marketing
discourses in the US from the 1950s to the 1970s
Ibrahim, Yasmin
- In:
Journal of historical research in marketing
8
(
2016
)
4
,
pp. 545-563
Persistent link: https://www.econbiz.de/10011643960
Saved in:
4
Impact of congruence in cause
marketing
campaigns for professional sport organisations
Roy, Donald P.
- In:
International journal of sport management and marketing …
10
(
2011
)
1/2
,
pp. 21-34
Persistent link: https://www.econbiz.de/10009407938
Saved in:
5
Examining the predictors of consumer response to sport
marketing
via digital social media
Mahan, Joseph E.
- In:
International journal of sport management and marketing …
9
(
2011
)
3/4
,
pp. 254-267
Persistent link: https://www.econbiz.de/10009312113
Saved in:
6
Marketing
as a response to paradox and norms in the 1960s and 1970s
Bourassa, Maureen A.
;
Cunningham, Peggy H.
;
Handelman, …
- In:
Journal of historical research in marketing
5
(
2013
)
1
,
pp. 47-70
Persistent link: https://www.econbiz.de/10009758522
Saved in:
7
Cause-related versus non-cause-related sport events : differentiating endurance events through a comparison of athletes' motives
Rundio, Amy
;
Heere, Bob
;
Newland, Brianna
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
1
,
pp. 17-26
Persistent link: https://www.econbiz.de/10010355397
Saved in:
8
Differentiation of social
marketing
and cause-related
marketing
in US professional sport
Pharr, Jennifer R.
;
Lough, Nancy L.
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
2
,
pp. 90-103
Persistent link: https://www.econbiz.de/10009579952
Saved in:
9
The birth of modern packaging : cartons, cans and bottles
Twede, Diana
- In:
Journal of historical research in marketing
4
(
2012
)
2
,
pp. 245-272
Persistent link: https://www.econbiz.de/10009561246
Saved in:
10
"A virtual social H-bomb" : the late 1950s controversy over subliminal advertising
Fullerton, Ronald A.
- In:
Journal of historical research in marketing
2
(
2010
)
2
,
pp. 166-173
Persistent link: https://www.econbiz.de/10003979531
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->