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~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of hospitality marketing & management"
~subject:"Brand image"
~subject:"USA"
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Brand image
USA
Consumer behaviour
199
Konsumentenverhalten
199
Sportmarketing
158
Sports marketing
158
Beziehungsmarketing
134
Relationship marketing
134
Professional sports
98
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International journal of sport management and marketing : IJSMM
Journal of hospitality marketing & management
Journal of business research : JBR
481
The journal of brand management : an international journal
322
The journal of product & brand management
298
Journal of retailing and consumer services
231
Industrial marketing management : the international journal for industrial and high-tech firms
159
Journal of travel and tourism marketing
122
Psychology & marketing
121
European journal of marketing : EJM
120
International journal of hospitality management
118
Tourism management : research, policies, practice
108
Journal of marketing
101
Asia Pacific journal of marketing and logistics
97
Working paper / National Bureau of Economic Research, Inc.
96
Journal of marketing communications
93
Journal of advertising research
91
Journal of the Academy of Marketing Science
90
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
89
Journal of marketing management : MM
89
Marketing intelligence & planning
87
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
86
SpringerLink / Bücher
81
Journal of global marketing
78
Sport marketing quarterly : preferred journal of the Sport Marketing Association
77
Journal of strategic marketing
68
Journal of international consumer marketing
65
The journal of consumer marketing
65
International journal of internet marketing and advertising : IJIMA
64
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
64
Marketing letters : a journal of research in marketing
63
International marketing review
60
Journal of marketing research : JMR
60
Cogent business & management
54
Journal of promotion management : JPM
53
International journal of consumer studies
52
Journal of business ethics : JOBE
52
The journal of business & industrial marketing
52
American journal of agricultural economics
51
Journal of fashion marketing and management
51
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ECONIS (ZBW)
117
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1
Impact of Facebook
marketing
on Lebanese athletes' decision-making process
Daou, Lindos
;
Sarkis, Nada
;
Nader, Youssef
- In:
International journal of sport management and marketing …
18
(
2018
)
5
,
pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
Saved in:
2
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
3
Corporate social responsibility and employer brand personality appeal : approaches for human resources challenges in the hospitality sector
Sadeghvaziri, Faraz
;
Ghaderi, Zahed
;
Hall, Collin Michael
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 443-469
Persistent link: https://www.econbiz.de/10014511820
Saved in:
4
Consumer-generated reviews on social media and brand relationship outcomes in the fast-food chain industry
Šerić, Maja
;
Praničević, Daniela Garbin
- In:
Journal of hospitality marketing & management
27
(
2018
)
2
,
pp. 218-238
Persistent link: https://www.econbiz.de/10011848352
Saved in:
5
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
6
Do green practices and green image promote consumers' participation in social network sites (SNS)?
Cho, Byung-Kwan
;
Park, Jeong-Yeol
;
Lee, Yong-Ki
- In:
Journal of hospitality marketing & management
32
(
2023
)
5
,
pp. 631-648
Persistent link: https://www.econbiz.de/10014319783
Saved in:
7
The role of gastronomy in shaping the destination's brand identity : an empirical analysis based on stakeholders' opinions
Suna, Belma
;
Alvarez, Maria D.
- In:
Journal of hospitality marketing & management
30
(
2021
)
6
,
pp. 738-758
Persistent link: https://www.econbiz.de/10012596509
Saved in:
8
Green message strategies and green brand image in a hotel context
Topcuoglu, Esra
;
Kim, Hyelin
;
Kim, Sungeun
;
Kim, Seontaik
- In:
Journal of hospitality marketing & management
31
(
2022
)
3
,
pp. 311-325
Persistent link: https://www.econbiz.de/10013177421
Saved in:
9
Mass participant sport event brand associations : an analysis of two event categories
Rice, Jason A.
;
Hambrick, Marion E.
;
Greenwell, T. …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 330-351
Persistent link: https://www.econbiz.de/10012168840
Saved in:
10
Developing customer-based brand equity from both employee and customer perspectives
Liu, Chih-Hsing
;
Lin, Wen-Pei
;
Lu, Yu-Hung
;
Huang, Yi-Jhan
- In:
Journal of hospitality marketing & management
32
(
2023
)
3
,
pp. 285-316
Persistent link: https://www.econbiz.de/10014281014
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