//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"The service industries journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
204
Relationship marketing
204
Consumer behaviour
176
Konsumentenverhalten
176
Sportmarketing
163
Sports marketing
163
Dienstleistungsqualität
113
Service quality
113
Professional sports
101
Profisport
101
Customer satisfaction
95
Kundenzufriedenheit
95
Brand management
87
Markenführung
87
Sport
68
Sports
68
Sport event
53
Sportveranstaltung
53
Brand image
50
Markenimage
50
USA
45
United States
45
Football
43
Fußball
43
Sport organization
41
Sportorganisation
41
Internet marketing
40
Online-Marketing
40
Social Web
39
Social web
39
Sponsoring
36
Sponsorship
36
Customer service
35
Kundenservice
35
Marketing management
35
Marketingmanagement
35
Dienstleistungssektor
32
Service industry
32
Großbritannien
29
United Kingdom
29
more ...
less ...
Online availability
All
Undetermined
194
Free
4
Type of publication
All
Article
561
Book / Working Paper
11
Type of publication (narrower categories)
All
Article in journal
571
Aufsatz in Zeitschrift
571
Collection of articles of several authors
11
Sammelwerk
11
Case study
6
Fallstudie
6
Language
All
English
571
Undetermined
1
Author
All
O'Reilly, Norm
8
Séguin, Benoit
6
Pedersen, Paul M.
5
Richelieu, André
5
Hambrick, Marion E.
4
Taheri, Babak
4
Turner, Paul
4
Altinay, Levent
3
Chadwick, Simon
3
Curran, Ross
3
DeGaris, Larry
3
Desbordes, Michel
3
Dickson, Geoff
3
Foxall, Gordon R.
3
Gannon, Martin Joseph
3
Greenwell, T. Christopher
3
Ha, Hong Youl
3
Hallmann, Kirstin
3
Kim, Wansoo
3
Kim, Yu Kyoum
3
Nätti, Satu
3
Ok, Chihyung
3
Park, Jungkun
3
Pegoraro, Ann
3
Pons, Frank
3
Scheerder, Jeroen
3
Sotiriadou, Popi
3
Sánchez-García, Javier
3
Tsiotsou, Rodoula H.
3
Wu, Cedric Hsi-jui
3
Yi, Youjae
3
Abeza, Gashaw
2
Alexandris, Kostas
2
Alonso, Abel Duarte
2
Amin, Muslim
2
Back, Ki-Joon
2
Baker, Pamela Hudson
2
Baker, Robert E.
2
Baxter, Ian W. F.
2
Blakey, Paul
2
more ...
less ...
Published in...
All
International journal of sport management and marketing : IJSMM
The service industries journal
Journal of business research : JBR
2,342
SpringerLink / Bücher
1,672
Industrial marketing management : the international journal for industrial and high-tech firms
1,592
Journal of retailing and consumer services
1,281
International journal of production economics
691
The journal of brand management : an international journal
627
International journal of hospitality management
611
The journal of business & industrial marketing
607
Tourism management : research, policies, practice
586
Journal of the Academy of Marketing Science
567
European journal of operational research : EJOR
539
European journal of marketing : EJM
533
Journal of marketing management : MM
526
International journal of production research
525
Springer eBook Collection
516
Journal of marketing
514
Journal of travel and tourism marketing
496
Management science : journal of the Institute for Operations Research and the Management Sciences
491
Journal of strategic marketing
479
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
The journal of product & brand management
444
Psychology & marketing
438
Gabler Edition Wissenschaft
434
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of marketing communications
372
Marketing intelligence & planning
369
The journal of services marketing
367
Asia Pacific journal of marketing and logistics
357
Journal of advertising research
344
Journal of retailing
324
Springer eBook Collection / Business and Economics
314
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
312
Marketing letters : a journal of research in marketing
309
International journal of contemporary hospitality management
304
Journal of hospitality marketing & management
283
Cogent business & management
275
Management Science
274
more ...
less ...
Source
All
ECONIS (ZBW)
571
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
572
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Towards a typology of negative engagement behavior in social media
Lievonen, Matias
;
Bowden, Jana
;
Luoma-aho, Vilma
- In:
The service industries journal
43
(
2023
)
3/4
,
pp. 238-259
Persistent link: https://www.econbiz.de/10014321576
Saved in:
2
Value co-creation in the B2B context : a conceptual framework and its implications
Pathak, Buddhi
;
Ashok, Mona
;
Tan, Yin Leng
- In:
The service industries journal
42
(
2022
)
3/4
,
pp. 178-205
Persistent link: https://www.econbiz.de/10013167417
Saved in:
3
Revisiting a model of customer engagement cycle : a systematic review
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
;
Kumar, Satish
- In:
The service industries journal
43
(
2023
)
9/10
,
pp. 579-617
Persistent link: https://www.econbiz.de/10014321614
Saved in:
4
Hashtag activism by brand lovers : a netnographic study
Carvalho, Cássia Liandra
;
Barbosa, Belem
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014310879
Saved in:
5
Digital engagement with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 275-289
Persistent link: https://www.econbiz.de/10014311030
Saved in:
6
Sponsorship activation : a systematic review and future research agenda
Marceau, Pascale
;
Pons, Frank
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 99-134
Persistent link: https://www.econbiz.de/10014310901
Saved in:
7
Cultural differences in sports fan engagement on Facebook : a comparison of Australian and Indian cricket league
Annamalai, Balamurugan
;
Shabbirhusain RV
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10012990313
Saved in:
8
Customer engagement and purchase intention in live-streaming digital
marketing
platforms
Addo, Prince Clement
;
Fang, Jiaming
;
Asare, Andy Ohemeng
; …
- In:
The service industries journal
41
(
2021
)
11/12
,
pp. 767-786
Persistent link: https://www.econbiz.de/10012623973
Saved in:
9
The effects of host sincerity on tourists' perceived destination image
Wu, Lingfei
;
Taheri, Babak
;
Okumus, Fevzi
;
Wang, Suosheng
- In:
The service industries journal
44
(
2024
)
1/2
,
pp. 83-104
Persistent link: https://www.econbiz.de/10014450281
Saved in:
10
Impact of Facebook
marketing
on Lebanese athletes' decision-making process
Daou, Lindos
;
Sarkis, Nada
;
Nader, Youssef
- In:
International journal of sport management and marketing …
18
(
2018
)
5
,
pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->