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~isPartOf:"International journal of sport management and marketing : IJSMM"
~subject:"Sportmarketing"
~subject:"USA"
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Sportmarketing
USA
Sports marketing
157
Professional sports
97
Profisport
97
Consumer behaviour
72
Konsumentenverhalten
72
Sport
64
Sports
64
Sport event
50
Sportveranstaltung
50
Brand management
44
Markenführung
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Football
41
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Sponsoring
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Sponsorship
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United States
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Relationship marketing
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sport marketing
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Internet marketing
18
Online-Marketing
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Sport policy
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Sport management
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sport management
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sports marketing
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O'Reilly, Norm
6
Séguin, Benoit
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Pedersen, Paul M.
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Richelieu, André
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DeGaris, Larry
3
Dickson, Geoff
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Greenwell, T. Christopher
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Hambrick, Marion E.
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Scheerder, Jeroen
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Sotiriadou, Popi
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Funk, Daniel C.
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Hallmann, Kirstin
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Hardin, Robin
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Hill, Brad
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Kim, Ari
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Miloch, Kimberly S.
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Morse, Alan L.
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Naraine, Michael L.
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Stewart, Bob
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International journal of sport management and marketing : IJSMM
Sport marketing quarterly : preferred journal of the Sport Marketing Association
154
Journal of sport management : the official journal of the North American Society of Sport Management
134
Journal of business research : JBR
133
International journal of sports marketing & sponsorship
129
Sport management review
119
European Sport management quarterly : ESMQ
106
Industrial marketing management : the international journal for industrial and high-tech firms
100
Working paper / National Bureau of Economic Research, Inc.
97
Journal of advertising research
74
Journal of marketing
58
International journal of hospitality management
53
American journal of agricultural economics
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Journal of the Academy of Marketing Science
47
European journal of marketing : EJM
45
Journal of marketing management : MM
45
European journal of operational research : EJOR
43
SpringerLink / Bücher
43
Harvard business review : HBR
42
Journal of retailing and consumer services
42
Psychology & marketing
42
Journal of macromarketing : examining the interactions among markets, marketing, and society
41
The journal of brand management : an international journal
41
The journal of business & industrial marketing
41
Journal of advertising : official publication of the American Academy of Advertising
38
Services marketing quarterly
38
Journal of travel and tourism marketing
37
Journal of marketing theory and practice
36
The journal of services marketing
36
Health marketing quarterly
34
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
34
Journal of business ethics : JOBE
32
Journal of global marketing
32
Journal of historical research in marketing
31
Management science : journal of the Institute for Operations Research and the Management Sciences
30
Business horizons
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of consumer research : JCR ; an interdisciplinary bimonthly
29
Journal of marketing research : JMR
28
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ECONIS (ZBW)
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71
Sport-specific factors affecting location decisions in business to business sport manufacturing companies : a qualitative study in the Alps
Happ, Elisabeth
;
Schnitzer, Martin
;
Peters, Mike
- In:
International journal of sport management and marketing …
21
(
2021
)
1/2
,
pp. 21-48
Persistent link: https://www.econbiz.de/10012523537
Saved in:
72
Personal branding : a perspective from the professional athlete-level-of-analysis
Hodge, Courtney
;
Walker, Matthew
- In:
International journal of sport management and marketing …
16
(
2015
)
1/2
,
pp. 121-131
Persistent link: https://www.econbiz.de/10011550880
Saved in:
73
Constraint factors affecting non-attendance in collegiate volleyball
Mayer, Kurt C.
;
Morse, Alan L.
;
Eddy, Terry W.
;
Love, Adam
- In:
International journal of sport management and marketing …
17
(
2017
)
3
,
pp. 182-199
Persistent link: https://www.econbiz.de/10011849739
Saved in:
74
The efficiency of sponsoring vs. ambush-
marketing
disclosure in terms of attitude and purchasing intention : football - the African Nations Cup 2010
Dekhil, Fawzi
;
Khammassi, Salma
- In:
International journal of sport management and marketing …
17
(
2017
)
3
,
pp. 200-219
Persistent link: https://www.econbiz.de/10011849745
Saved in:
75
Capitalising on CSR-based partnerships in sports branding and sports sponsorship
Cortsen, Kenneth
- In:
International journal of sport management and marketing …
15
(
2014
)
1/2
,
pp. 75-97
Persistent link: https://www.econbiz.de/10011504055
Saved in:
76
Tourist expenditure behaviour in the strategic leveraging of sport events portfolios
Salgado-Barandela, Jesyca
;
Sanchez-Fernandez, Patricio
; …
- In:
International journal of sport management and marketing …
20
(
2020
)
5/6
,
pp. 372-386
Persistent link: https://www.econbiz.de/10012523458
Saved in:
77
Professional sports fans' interests in hosting an international visitor at a game : evidence for "sports hosts"
Schwarz, Eric C.
;
Pankowiak, Aurélie
- In:
International journal of sport management and marketing …
20
(
2020
)
5/6
,
pp. 387-404
Persistent link: https://www.econbiz.de/10012523461
Saved in:
78
The effects of using pre-elite athletes as brand endorsers on purchase intent and brand image
Fraser, Nicholas
;
Hill, Brad
;
Sotiriadou, Popi
- In:
International journal of sport management and marketing …
16
(
2016
)
3/6
,
pp. 133-151
Persistent link: https://www.econbiz.de/10011641954
Saved in:
79
I am distinctive when I belong : meeting the need for optimal distinctiveness through team identification
Goldman, Michael M.
;
Chadwick, Simon
;
Funk, Daniel C.
; …
- In:
International journal of sport management and marketing …
16
(
2016
)
3/6
,
pp. 198-220
Persistent link: https://www.econbiz.de/10011641968
Saved in:
80
Participation in cycling, at what cost? : determinants of cycling expenses
Thibaut, Erik
;
Vos, Steven
;
Lagae, Wim
;
Van Puyenbroeck, Tom
- In:
International journal of sport management and marketing …
16
(
2016
)
3/6
,
pp. 221-238
Persistent link: https://www.econbiz.de/10011641987
Saved in:
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