//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of international consumer marketing"
~source:"econis"
~subject:"Comparison"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbetest"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Comparison
Advertising effects
60
Werbewirkung
60
Consumer behaviour
35
Konsumentenverhalten
35
Advertising
28
Werbung
27
Sportmarketing
16
Sports marketing
16
Brand management
13
Celebrity endorsement
13
Celebrity-Werbung
13
Markenführung
13
Brand image
10
Internet marketing
10
Markenimage
10
Online-Marketing
10
Sponsoring
10
Sponsorship
10
Sport event
10
Sportveranstaltung
10
Sport
9
Sports
9
Athletes
8
Sportler
8
USA
7
United States
7
Netherlands
6
Niederlande
6
Professional sports
6
Profisport
6
India
5
Indien
5
Music
5
Musik
5
China
4
Fernsehwerbung
4
Marketing management
4
Marketingmanagement
4
Music industry
4
Musikwirtschaft
4
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Clark, Ronald A.
1
Coulter, Robin
1
Haytko, Diana L.
1
Hermans, Charles M.
1
Kim, Yongjae
1
Ko, Yong Jae
1
Micu, Camelia C.
1
Parker, R. Stephen
1
Yim, Kitae
1
more ...
less ...
Published in...
All
International journal of sports marketing & sponsorship
Journal of international consumer marketing
International journal of advertising : the quarterly review of marketing communications
8
European journal of marketing : EJM
4
Journal of advertising research
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of current issues and research in advertising : JCIRA
3
Journal of promotion management : JPM
3
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
2
Gabler Edition Wissenschaft / Innovatives Markenmanagement
2
International marketing review
2
Journal of business research : JBR
2
Journal of global marketing
2
Journal of marketing communications
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Advertising, promotion, and new media
1
Australasian marketing journal
1
Berichte aus der Betriebswirtschaft
1
Communicating corporate social responsibility : perspectives and practice
1
Cutting edge international research
1
Dresdner Beiträge zur Betriebswirtschaftslehre
1
European research studies
1
Forum für Fachsprachen-Forschung : FFF
1
Handbook on cross-cultural marketing
1
Health marketing quarterly
1
IIMB management review
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
Interkulturelles Management im deutsch-französischen Umfeld : theoretische und empirische Beiträge
1
International business and economics research journal
1
International journal of comparative management
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing ; Vol. 2
1
Journal of fashion marketing and management
1
Journal of food products marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international business and economics : JIBE
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Examining the dimensionality in global attitudes toward advertising : a comparison of perceptions of Chinese and United States consumers
Haytko, Diana L.
;
Clark, Ronald A.
;
Hermans, Charles M.
; …
- In:
Journal of international consumer marketing
30
(
2018
)
2
,
pp. 85-97
Persistent link: https://www.econbiz.de/10011917521
Saved in:
2
Consumer patriotism and response to patriotic advertising : comparison of international vs. national sport events
Kim, Yongjae
;
Yim, Kitae
;
Ko, Yong Jae
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
3
,
pp. 229-251
Persistent link: https://www.econbiz.de/10009765604
Saved in:
3
The effect of attractiveness in advertising and comparison motives on self-judgments and product evaluations : a cross-National perspective
Micu, Camelia C.
;
Coulter, Robin
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 79-99
Persistent link: https://www.econbiz.de/10009545346
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->