//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of sports marketing & sponsorship"
~person:"Abdolmaleki, Hossein"
~person:"Byon, Kevin K."
~person:"Nadeau, John"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Physical activity"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Sport
4
Sports
4
Professional sports
3
Profisport
3
Sportmarketing
3
Sports marketing
3
Consumer behaviour
2
Konsumentenverhalten
2
Sport event
2
Sport organization
2
Sportorganisation
2
Sportveranstaltung
2
Advocacy
1
Ambush marketing
1
Beziehungsmarketing
1
Brand management
1
Brands
1
China
1
Chinese professional sport
1
City marketing
1
Event marketing
1
Event-Marketing
1
Fandom
1
Football
1
Fußball
1
Health and fitness functions
1
Knowledge acquisition
1
Loyalty
1
Markenführung
1
Networks
1
PLS-SEM
1
Partnerships
1
Physical activity
1
Professional sport
1
Pull factor
1
Push factor
1
Relationship marketing
1
Sponsoring
1
Sponsorship
1
Sport consumption
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Abdolmaleki, Hossein
Byon, Kevin K.
Nadeau, John
Biscaia, Rui
4
Ko, Yong Jae
4
Zhang, James J.
4
Desbordes, Michel
3
Matsuoka, Hirotaka
3
O'Reilly, Norm
3
Pedersen, Paul M.
3
Ahn, Taesoo
2
Breuer, Christoph
2
Claussen, Cathryn L.
2
Correia, Abel
2
Du, James
2
Greenwell, T. Christopher
2
Ha, Jae-Pil
2
Hyde, Kenneth
2
James, Jeffrey D.
2
Kim, Kihan
2
Kim, Sungkyung
2
Kwak, Dae Hee
2
Liu, Dongfeng
2
Manoli, Argyro Elisavet
2
Mikhailitchenko, Galina N.
2
Mohammadi, Sardar
2
Pons, Frank
2
Ross, Stephen
2
Santos, Manuel Alonso dos
2
Schwarzenberger, Veronika
2
Stotlar, David
2
Suh, Young Ik
2
Tootelian, Dennis H.
2
Trail, Galen
2
Williams, Antonio S.
2
Yim, Brian H.
2
Yoshida, Masayuki
2
Abeza, Gashaw
1
Ahn, Dohyun
1
Aiken, K. Damon
1
more ...
less ...
Published in...
All
International journal of sports marketing & sponsorship
International journal of sport management and marketing : IJSMM
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
European Sport management quarterly : ESMQ
1
Marketing intelligence & planning
1
Sport management review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Understanding the relationship between acceptance of multifunctional health and fitness features of wrist-worn wearables and actual usage
Hahm, Jeongbeom
;
Choi, Heedong
;
Matsuoka, Hirotaka
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 333-358
Persistent link: https://www.econbiz.de/10014331416
Saved in:
2
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein
;
Mohammadi, Sardar
;
Babaei, Mehdi
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
Saved in:
3
Season ticket holder segmentation in professional sports : an application of the sports relationship marketing model
Finch, David J.
;
Abeza, Gashaw
;
O'Reilly, Norm
;
Nadeau, John
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 110-131
Persistent link: https://www.econbiz.de/10012797844
Saved in:
4
Push and pull factors associated with the CTTSL game events between on-site and online consumer
Zhang, Yi
;
Byon, Kevin K.
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 48-69
Persistent link: https://www.econbiz.de/10011695261
Saved in:
5
Olympic Games host and bid city marketing : exploring issue management in the relationships among event stakeholder groups
Xing, Xiaoyan
;
Church, Anthony G.
;
O'Reilly, Norm
; …
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
4
,
pp. 321-335
Persistent link: https://www.econbiz.de/10003761161
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->