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~isPartOf:"International journal of sports marketing & sponsorship"
~person:"Claussen, Cathryn L."
~person:"Tootelian, Dennis H."
~person:"Yim, Brian H."
~source:"econis"
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Claussen, Cathryn L.
Tootelian, Dennis H.
Yim, Brian H.
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International journal of sports marketing & sponsorship
European Sport management quarterly : ESMQ
1
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ECONIS (ZBW)
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1
Push-pull analysis : the mediating role of promotion types relative to visit intention to a sports museum
Yim, Brian H.
;
Lyberger, Mark R.
;
Song, Doori
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 346-368
Persistent link: https://www.econbiz.de/10013369899
Saved in:
2
A re-examination of conspicuous sport consumption theory on golf and skiing from leisure involvement perspective
Song, Huimin
;
Zeng, Ting-ting
;
Yim, Brian H.
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 727-747
Persistent link: https://www.econbiz.de/10013370474
Saved in:
3
Exploring saturation levels for sponsorship logos on professional sports shirts : a cross-cultural study
Kim, Kihan
;
Tootelian, Dennis H.
;
Mikhailitchenko, Galina N.
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
2
,
pp. 91-105
Persistent link: https://www.econbiz.de/10009508645
Saved in:
4
Determinants of using sports web portals : an empirical examination of the Sport Website Acceptance Model
Hur, Youngjin
;
Ko, Yong Jae
;
Claussen, Cathryn L.
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
3
,
pp. 169-188
Persistent link: https://www.econbiz.de/10009550109
Saved in:
5
Exploring saturation levels for sponsorship logos on professional sport shirts : a cross-cultural study
Mikhailitchenko, Andrey G.
;
Tootelian, Dennis H.
; …
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
4
,
pp. 267-281
Persistent link: https://www.econbiz.de/10009615138
Saved in:
6
Action sports participation: consumer motivation
Ko, Yong Jae
;
Park, Hyewon
;
Claussen, Cathryn L.
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
2
,
pp. 111-124
Persistent link: https://www.econbiz.de/10003678180
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