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~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Sponsorship"
~subject:"Sportveranstaltung"
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Search: subject_exact:"Professioneller Sport"
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Sponsorship
Sportveranstaltung
Professional sports
99
Profisport
99
Sportmarketing
73
Sports marketing
73
Consumer behaviour
56
Konsumentenverhalten
56
Sports
49
Sport
48
Sport organization
40
Sportorganisation
40
Football
36
Fußball
36
Brand management
19
Markenführung
19
Sponsoring
19
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Internet marketing
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Online-Marketing
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Beziehungsmarketing
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Mohammadi, Sardar
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Popp, Nels
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International journal of sports marketing & sponsorship
Journal of sports economics
75
Journal of sport management : the official journal of the North American Society of Sport Management
49
International journal of sport management and marketing : IJSMM
45
European Sport management quarterly : ESMQ
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
38
Sport management review
27
International journal of sport finance
26
Applied economics
13
Sport, Business and Management : an international journal ; SBM
11
Journal of business research : JBR
9
Springer eBook Collection
9
European journal of operational research : EJOR
8
Event- und Impaktforschung
8
Applied economics letters
6
Research
6
International journal of event and festival management
5
SpringerLink / Bücher
5
Working papers / Institute for Strategy and Business Economics, University of Zurich
5
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
New horizons in the economics of sport
4
An Elgar research collection
3
Discussion paper / Tinbergen Institute
3
Discussion paper series / IZA
3
Economics letters
3
Economies : open access journal
3
Edward Elgar E-Book Archive
3
European journal of marketing : EJM
3
European research studies
3
Gabler Edition Wissenschaft
3
International journal of forecasting
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Services marketing quarterly
3
The journal of business & industrial marketing
3
The journal of gambling business and economics
3
A modern guide to sports economics
2
Applied Marketing Science / Angewandte Marketingforschung
2
Discussion paper / Universität Sankt Gallen, School of Economics and Political Science, Department of Economics
2
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
2
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ECONIS (ZBW)
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1
Risk and psychological return : a moderating role of COVID-19 risk perception in the impact of team identification on vitality after sport spectatorship in Tokyo
Kinoshita, Keita
;
Matsuoka, Hirotaka
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10014232438
Saved in:
2
Revisiting organizational identity and social responsibility in professional football clubs : the case of Bayern Munich and the Qatar sponsorship
Herold, David Martin
;
Harrison, C. Keith
;
Bukstein, Scott
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10014232446
Saved in:
3
Distinctions in environmental attitudes between soccer and American football fans
Kellison, Timothy B.
;
Cianfrone, Beth A.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 129-144
Persistent link: https://www.econbiz.de/10014232453
Saved in:
4
Why do fans go to football games? : a discrete choice analysis of ticket buyers' preferences
Becerra, Mario
;
Balliauw, Matteo
;
Goos, Peter
;
De …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 88-108
Persistent link: https://www.econbiz.de/10014504950
Saved in:
5
Effectiveness of sponsorship type, sport team identification, team support and congruence
Mohammadi, Sardar
;
Siani, Mojtaba Ghasemi
;
Santos, …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
Saved in:
6
A "toxic culture" : the experiences of underrepresented ticket sales employees across professional sport
Sattler, Liz
;
Shreffler, Megan
;
Popp, Nels
;
Pierce, David
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 500-518
Persistent link: https://www.econbiz.de/10014331519
Saved in:
7
Sponsorship and social justice : brand positioning on diversity and inclusion in sport marketing during the 2020 UEFA European football championship
Beek, Remco
;
Van Hoecke, Jo
;
Derom, Inge
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 538-557
Persistent link: https://www.econbiz.de/10014331530
Saved in:
8
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein
;
Mohammadi, Sardar
;
Babaei, Mehdi
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
Saved in:
9
Consumer perceptions of a secondary ticket market : the case of StubHub and Major League Baseball
Mondt, Ali B.
;
Lee, Yohan
;
Shapiro, Stephen L.
;
Morse, Alan
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 1039-1054
Persistent link: https://www.econbiz.de/10014430866
Saved in:
10
Push-pull analysis : the mediating role of promotion types relative to visit intention to a sports museum
Yim, Brian H.
;
Lyberger, Mark R.
;
Song, Doori
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 346-368
Persistent link: https://www.econbiz.de/10013369899
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