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~isPartOf:"International journal of technology management : IJTM"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"New product development"
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New product development
Marketing management
94
Marketingmanagement
94
Consumer behaviour
20
Konsumentenverhalten
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Innovation
11
Beziehungsmarketing
9
Relationship marketing
9
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Innovationsmanagement
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Bayus, Barry L.
1
Cegarra, Jean-Jack
1
Dhar, Ravi
1
Duhovnik, Joze
1
El Manzani, Younès
1
Fain, Nusa
1
Griffin, Abbie
1
Josephson, Brett W.
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Labroo, Aparna A.
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Lilien, Gary L.
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Liu, Hong
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Luan, Y. Jackie
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Pocheptsova, Anastasiya
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Schoormans, Jan P. L.
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Su, Zhongfeng
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Sudhir, K.
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International journal of technology management : IJTM
Journal of marketing research : JMR
Marketing letters : a journal of research in marketing
Industrial marketing management : the international journal for industrial and high-tech firms
19
Journal of business research : JBR
16
The journal of business & industrial marketing
15
International journal of innovation management
11
Journal of strategic marketing
10
European journal of marketing : EJM
7
Journal of business-to-business marketing
6
Journal of the Academy of Marketing Science
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
Marketing intelligence & planning
5
European journal of innovation management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
SpringerLink / Bücher
4
The journal of product & brand management
4
IEEE transactions on engineering management : EM
3
International journal of innovation and technology management
3
International journal of production economics
3
International journal of technology marketing : IJTMkt
3
Asia Pacific journal of marketing and logistics
2
Business horizons
2
Cogent business & management
2
DLSU business & economics review
2
ERIM Report Series Reference
2
Economics of innovation and new technology
2
European management journal
2
From knowledge management to strategic competence : measuring technological, market and organisational innovation
2
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
2
Innovation: organization & management : IOM
2
International small business journal : researching entrepreneurship
2
Journal of business case studies
2
Journal of business strategy
2
Journal of international marketing
2
Journal of marketing research
2
Journal of marketing theory and practice
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Management decision : MD
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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ECONIS (ZBW)
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1
The complementary effect of quality management and proactive market orientation on radical product innovation under environmental uncertainty
El Manzani, Younès
;
Cegarra, Jean-Jack
- In:
International journal of technology management : IJTM
93
(
2023
)
1/2
,
pp. 1-35
Persistent link: https://www.econbiz.de/10014366910
Saved in:
2
Marketing’s roles in innovation in business-to-business firms : status, issues, and research agenda
Griffin, Abbie
;
Josephson, Brett W.
;
Lilien, Gary L.
; …
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
4
,
pp. 323-337
Persistent link: https://www.econbiz.de/10010207200
Saved in:
3
Profiting from product innovation : the impact of legal, marketing, and technological capabilities in different environmental conditions
Su, Zhongfeng
;
Xie, En
;
Liu, Hong
;
Sun, Wei
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 261-276
Persistent link: https://www.econbiz.de/10009786894
Saved in:
4
The effect of R&D-marketing integration on NPD success : the case of SMEs in the growing economy of Slovenia
Fain, Nusa
;
Schoormans, Jan P. L.
;
Duhovnik, Joze
- In:
International journal of technology management : IJTM
56
(
2011
)
1
,
pp. 92-107
Persistent link: https://www.econbiz.de/10009424049
Saved in:
5
Forecasting marketing-mix responsiveness for new products
Luan, Y. Jackie
;
Sudhir, K.
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 444-457
Persistent link: https://www.econbiz.de/10003983724
Saved in:
6
Making products feel special : when metacognitive difficulty enhances evaluation
Pocheptsova, Anastasiya
;
Labroo, Aparna A.
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1059-1069
Persistent link: https://www.econbiz.de/10008796557
Saved in:
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