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~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Beziehungsmarketing"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
Internet marketing
191
Online-Marketing
191
Consumer behaviour
118
Konsumentenverhalten
118
Social Web
97
Social web
97
Viral marketing
49
Virales Marketing
49
Advertising effects
48
Werbewirkung
48
Advertising
44
Werbung
43
Relationship marketing
42
Brand management
36
Markenführung
36
Online retailing
33
Online-Handel
33
Brand image
32
Markenimage
32
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29
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24
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24
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Aufsatz in Zeitschrift
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42
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Verhoef, Peter C.
3
Bacile, Todd J.
2
Eelen, Jiska
2
Eigenraam, Anniek W.
2
Grisaffe, Douglas B.
2
Hollebeek, Linda D.
2
Labrecque, Lauren I.
2
VanMeter, Rebecca A.
2
Verlegh, Peeter
2
Abedin, Babak
1
Allen, Alexis M.
1
Almeida, Stefânia Ordovás de
1
Alturas, Bráulio
1
Ananda S
1
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1
Ashraf, Abdul R.
1
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1
Bonfrer, Andre
1
Bott, Gregory J.
1
Breitsohl, Jan
1
Breugelmans, Els
1
Brinson, Nancy H.
1
Brodie, Roderick J.
1
Chang, Chun-Wei
1
Chiu, Hung-chang
1
Chonko, Lawrence B.
1
Costa, Sara Morgado da
1
Dalmoro, Marlon
1
Dineva, Denitsa
1
Dolen, Willemijn M. van
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Doukidis, Georgios I.
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Drèze, Xavier
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Garrod, Brian
1
Gensler, Sonja
1
Glynn, Mark S.
1
Haenlein, Michael
1
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1
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1
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International journal of technology marketing : IJTMkt
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
71
Journal of retailing and consumer services
54
International journal of internet marketing and advertising : IJIMA
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Industrial marketing management : the international journal for industrial and high-tech firms
29
The journal of product & brand management
24
International journal of electronic marketing and retailing : IJEMR
23
Marketing intelligence & planning
21
Journal of international marketing
19
Journal of promotion management : innovations in planning and applied research
17
Journal of internet commerce
16
Asia Pacific journal of marketing and logistics
15
Journal of marketing communications
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Journal of strategic marketing
14
Journal of the Academy of Marketing Science
14
Business horizons
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
The journal of brand management : an international journal
12
The service industries journal
12
Cogent business & management
11
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
11
International journal of business information systems : IJBIS
10
International journal of hospitality management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing
10
Journal of marketing management : MM
10
Psychology & marketing
10
Technological forecasting & social change : an international journal
10
The journal of business & industrial marketing
10
International journal of contemporary hospitality management
8
International journal of retail & distribution management
8
International marketing review
8
Journal of global marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
The journal of services marketing
8
Electronic commerce research
7
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ECONIS (ZBW)
42
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1
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
2
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
3
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
4
Digital marketing as a game changer strategy to enhance brand performance
Husain, Uvesh
;
Javed, Sarfaraz
;
Ananda S
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 107-125
Persistent link: https://www.econbiz.de/10012693492
Saved in:
5
Indian women and Facebook apparels brand communities : a study with reference to Koovs, Myntra and Shein
Kanupriya
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 316-331
Persistent link: https://www.econbiz.de/10012693538
Saved in:
6
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
Saved in:
7
What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert
;
Dolen, Willemijn M. van
;
Mazloom, Masoud
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
Saved in:
8
Consumer responses to conflict-management strategies on non-profit social media fan pages
Dineva, Denitsa
;
Breitsohl, Jan
;
Garrod, Brian
; …
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 118-136
Persistent link: https://www.econbiz.de/10012432766
Saved in:
9
The impact of social media engagement on consumers' trust and purchase intention
Matin, Arian
;
Khoshtaria, Tornike
;
Tutberidze, Gocha
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
3
,
pp. 305-323
Persistent link: https://www.econbiz.de/10012534223
Saved in:
10
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
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