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~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Lehrbuch"
~subject:"Marketing management"
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Marketing management
Marketingmanagement
78
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Heerde, Harald J. van
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International journal of technology marketing : IJTMkt
Journal of marketing research : JMR
Lehrbuch
Journal of business research : JBR
318
Industrial marketing management : the international journal for industrial and high-tech firms
246
Journal of strategic marketing
189
European journal of marketing : EJM
128
Journal of marketing management : MM
116
Journal of the Academy of Marketing Science
111
Journal of marketing communications
102
The journal of business & industrial marketing
101
Journal of marketing
98
Marketing intelligence & planning
84
Journal of retailing and consumer services
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
Management science : journal of the Institute for Operations Research and the Management Sciences
59
The journal of brand management : an international journal
59
The marketing review
48
Business horizons
47
Asia Pacific journal of marketing and logistics
45
Journal of advertising research
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of global marketing
41
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
International marketing review
39
Journal of business economics : JBE
39
The journal of product & brand management
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Psychology & marketing
35
Harvard business review : HBR
34
Journal of business ethics : JOBE
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of business-to-business marketing
30
Journal of retailing
30
European research studies
29
International review on public and non-profit marketing
29
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ECONIS (ZBW)
78
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1
Evolving marketing strategies for Swiss SMEs in the ICT sector : a marketing strategy canvas in support of digital transformation
Meyer, Mona A.
;
Peter, Marc K.
- In:
International journal of technology marketing : IJTMkt
18
(
2024
)
1
,
pp. 91-112
Persistent link: https://www.econbiz.de/10015062353
Saved in:
2
Enhance the effectiveness of affiliate marketing on Tiktok for young people
Minh T. H. Le
- In:
International journal of technology marketing : IJTMkt
18
(
2024
)
2
,
pp. 162-184
Persistent link: https://www.econbiz.de/10015062391
Saved in:
3
Technology-based marketing strategies through the consumer lens : how might perceptions of ethicality and effectiveness interrelate?
Brooksbank, Roger
;
Fullerton, Sam
;
Miller, Steven
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
3/4
,
pp. 428-451
Persistent link: https://www.econbiz.de/10012209497
Saved in:
4
Advertising agency selection, customer retention and satisfaction factors : an exploratory research in the Greek advertising market
Katsonis, Nikolaos
;
Tsekouropoulos, Georgios
; …
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10012140190
Saved in:
5
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
6
Advertising message strategy analysis for award-winning digital ads
Yfantidou, Ioanna
;
Riskos, Kyriakos
;
Tsourvakas, George
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011862031
Saved in:
7
Communicating and developing relationships through Facebook : the case of Greek organisations
Kotzaivazoglou, Iordanis
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 375-388
Persistent link: https://www.econbiz.de/10011862037
Saved in:
8
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
9
Mobility of top marketing and sales executives in business-to-business markets : a social network perspective
Wang, Rui
;
Gupta, Aditya
;
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 650-670
Persistent link: https://www.econbiz.de/10011743743
Saved in:
10
A meta-analysis of marketing communication carryover effects
Köhler, Christine
;
Mantrala, Murali K.
;
Albers, Sönke
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010
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