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~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Search: subject:"Virtual reality"
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Virtual reality
18
Virtuelle Realität
18
virtual reality
9
augmented reality
7
Consumer behaviour
6
Konsumentenverhalten
6
Tourism
6
Tourismus
6
Tourism industry
5
Tourismuswirtschaft
5
Cultural heritage
3
Holiday behaviour
3
Innovation adoption
3
Innovationsakzeptanz
3
Kulturgüter
3
Social Web
3
Social web
3
Urlaubsverhalten
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Advertising
2
Brand management
2
Internet marketing
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Markenführung
2
Nature reserve
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Naturschutzgebiet
2
Online-Marketing
2
Tourism marketing
2
Tourismusmarketing
2
Werbung
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YouTube
2
cultural heritage
2
purchase intention
2
technology acceptance
2
technology adoption
2
tourism
2
Advertising effects
1
Agrotourismus
1
Animal husbandry
1
Animal protection
1
Augmented reality
1
Betriebliche Wertschöpfung
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English
20
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Loureiro, Sandra Maria Correia
3
Feng, Yang
2
Angelino, Fernando José de Aires
1
Bastiaansen, Marcel
1
Bilro, Ricardo Godinho
1
Bonetti, Francesca
1
Castrillon Paque, Victor
1
Chauhan, Roma
1
Chock, T. Makana
1
Chuah, Stephanie Hui-wen
1
Chuenterawong, Ploypin
1
Cornet, Henriette
1
Cranmer, Eleanor E.
1
Escandon-Barbosa, Diana
1
Frenkler, Fritz
1
Gutiérrez-Marines, Carlos
1
Han, Dai-In Danny
1
Humpe, Andreas
1
Kong, Anthony
1
Kumar, Gaurav
1
Langaro, Daniela
1
Lee, Heejae
1
Lub, Xander
1
Mercado-González, Julieta
1
Mitas, Ondrej
1
Moorhouse, Natasha
1
Mueller, Barbara
1
Oh, Jae-Eun
1
Oliveira, Pedro
1
Pantano, Eleonora
1
Pantelidis, Christos
1
Quinn, Lee
1
Rauscher, Marion
1
Rauschnabel, Philipp A.
1
Reyes-Mercado, Pável
1
Ro, Young Kyun
1
Rodrigues, Mariana Berga
1
Salas-Paramo, Jairo
1
Stadler, Sebastian
1
Stockinger, Hanna
1
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International journal of technology marketing : IJTMkt
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
48
Journal of retailing and consumer services
47
Psychology & marketing
27
Tourism management : research, policies, practice
26
International journal of networking and virtual organisations : IJNVO
24
Technological forecasting & social change : an international journal
23
HMD : Praxis der Wirtschaftsinformatik
22
Springer eBook Collection
18
International journal of product development : IJPD
17
Virtual environments for corporate education : employee learning and solutions
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
International journal of production research
16
Business horizons
15
Synthetic worlds : emerging technologies in education and economics
15
Virtual worlds and e-commerce : technologies and applications for building customer relationships
15
HMD Praxis der Wirtschaftsinformatik
14
Management information systems : mis quarterly
14
Managerial challenges and social impacts of virtual and augmented reality
14
SpringerLink / Bücher
14
Commercial transactions in the virtual world : issues and opportunities
13
Advances in developing human resources : ADHR
11
International journal of retail and distribution management
11
Journal of management information systems : JMIS
11
Journal of marketing management : MM
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Premier reference source
11
Virtuelle Unternehmen
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Skill training in multimodal virtual environments
10
Information technology & tourism
9
International journal of hospitality management
9
Cogent business & management
8
Information systems research : ISR
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Produktions- und Logistikmanagement in virtuellen Unternehmen und Unternehmensnetzwerken
8
Research
8
Augmented reality and virtual reality : the power of AR and VR for business
7
CESifo working papers
7
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ECONIS (ZBW)
20
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1
The moderating effect of the use of
virtual
reality
technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
2
virtual
reality
Oh, Jae-Eun
;
Kong, Anthony
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 113-127
Persistent link: https://www.econbiz.de/10012801960
Saved in:
3
Exploring tourism students' engagement through telepresence, pleasantness of the experience and memory : a
virtual
reality
approach
Angelino, Fernando José de Aires
;
Loureiro, Sandra …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
5
,
pp. 669-685
Persistent link: https://www.econbiz.de/10013277293
Saved in:
4
Anthropomorphism in CSR endorsement : a comparative study on humanlike vs. cartoonlike virtual influencers’ climate change messaging
Yang, Jeongwon
;
Chuenterawong, Ploypin
;
Lee, Heejae
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 705-734
Persistent link: https://www.econbiz.de/10014287741
Saved in:
5
Blowing your mind : a conceptual framework of augmented reality and
virtual
reality
enhanced cultural visitor experiences using EEG experience measures
Han, Dai-In Danny
;
Weber, Jessika
;
Bastiaansen, Marcel
; …
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
1
,
pp. 47-68
Persistent link: https://www.econbiz.de/10012179164
Saved in:
6
Traveling the past : raising awareness of cultural heritage through
virtual
reality
Rauscher, Marion
;
Humpe, Andreas
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 128-143
Persistent link: https://www.econbiz.de/10012801961
Saved in:
7
Virtual
reality
in the motion picture industry : the relationship among movie coolness, sympathy, empathy, and word-of-mouth
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 144-159
Persistent link: https://www.econbiz.de/10012801962
Saved in:
8
Exploring a new form of interaction in the match day :
virtual
reality
technologies among fans of soccer
Langaro, Daniela
;
Oliveira, Pedro
;
Loureiro, Sandra …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 729-748
Persistent link: https://www.econbiz.de/10013277302
Saved in:
9
Wearable XR-technology : literature review, conceptual framework and future research directions
Chuah, Stephanie Hui-wen
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
3/4
,
pp. 205-259
Persistent link: https://www.econbiz.de/10012209442
Saved in:
10
Virtual
reality
as an urban tourism destination marketing tool
Moorhouse, Natasha
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
3/4
,
pp. 285-306
Persistent link: https://www.econbiz.de/10012209461
Saved in:
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