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~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Internet marketing"
~subject:"Online-Marketing"
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Internet marketing
Online-Marketing
E-commerce
226
Electronic Commerce
226
Online retailing
167
Online-Handel
167
Consumer behaviour
166
Konsumentenverhalten
166
Einzelhandel
71
Retail trade
71
Beziehungsmarketing
52
Relationship marketing
52
Customer satisfaction
49
Kundenzufriedenheit
49
Distribution channel
31
Vertriebsweg
31
Website
30
Social Web
29
Social web
29
Dienstleistungsqualität
28
Service quality
28
Internet
25
Confidence
23
Vertrauen
23
e-commerce
20
Viral marketing
15
Virales Marketing
15
Brand image
14
Markenimage
14
Brand management
11
Data protection
11
Datenschutz
11
Digital platform
11
Digitale Plattform
11
Food retailing
11
Innovation adoption
11
Innovationsakzeptanz
11
Lebensmitteleinzelhandel
11
Markenführung
11
Preismanagement
11
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49
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Duan, Yongrui
2
Salminen, Joni
2
Toufaily, Elissar
2
Agrawal, Shiv Ratan
1
Ainsworth, Jeremy
1
Akram, Umair
1
Al Khateeb, Amr
1
Alnawas, Ibrahim
1
Amer, Noha
1
Andreopoulou, Zacharoula
1
Ansari, Aisha Rehman
1
Anshu, Kumari
1
Arnott, David C.
1
Ashill, Nick
1
Bai, Xuesong
1
Baker, Jeff
1
Ballantine, Paul W.
1
Bang, Nguyen
1
Boncinelli, Fabio
1
Botha, Elsamari
1
Choi, Sanghak
1
Cortese, Juliann
1
Danaher, Peter J.
1
Danaher, Tracey S.
1
Davis, Robert
1
Dehyadegari, Saeid
1
Di Fatta, Davide
1
Diab, Ekram
1
Diwanji, Vaibhav S.
1
Dominici, Andrea
1
Doukidis, Georgios I.
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Duarte, Paulo
1
Ettis, Saïd Aboubaker
1
Fekete-Farkas, Maria
1
Feng, Xiangnan
1
Feng, Yixuan
1
Fernandes, Semila Fenelly
1
Fernandez, Ronald R.
1
Ferreira, Margarida Bernardo
1
Fu, Guoqun
1
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International journal of technology marketing : IJTMkt
Journal of retailing and consumer services
Journal of business research : JBR
35
International journal of electronic marketing and retailing : IJEMR
33
International journal of internet marketing and advertising : IJIMA
30
Journal of management information systems : JMIS
26
SpringerLink / Bücher
22
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
19
Information systems research : ISR
19
Journal of internet commerce
18
Electronic commerce research
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
International journal of hospitality management
16
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
International journal of business information systems : IJBIS
14
International journal of e-business research : an official publication of the Information Resources Management Association
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of travel and tourism marketing
12
Lehrbuch
12
Technological forecasting & social change : an international journal
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of electronic commerce research : JECR
11
International journal of contemporary hospitality management
10
International journal of retail & distribution management
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Springer eBook Collection
10
International journal of electronic business
9
International journal of electronic customer relationship management : IJECRM
9
Journal of organizational computing and electronic commerce
9
Journal of the Academy of Marketing Science
9
CESifo working papers
8
Discussion papers / CEPR
8
Electronic commerce research and applications
8
Electronic markets : the international journal on networked business
8
International journal of electronic commerce : IJEC
8
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
8
Journal of hospitality marketing & management
8
Journal of marketing research : JMR
8
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ECONIS (ZBW)
49
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1
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
2
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
3
Chatbots in e-commerce : the effect of chatbot language style on customers' continuance usage intention and attitude toward brand
Li, Meichan
;
Wang, Rui
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014259217
Saved in:
4
Digital marketing techniques for school promotion
Fernandez, Ronald R.
;
Uy, Chin
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 239-255
Persistent link: https://www.econbiz.de/10014310281
Saved in:
5
Consumer response towards personalised pricing strategies in online marketing
Victor, Vijay
;
Nathan, Robert Jeyakumar
;
Fekete-Farkas, …
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 223-265
Persistent link: https://www.econbiz.de/10012693530
Saved in:
6
How online reviews and coupons affect sales and pricing : an empirical study based on e-commerce platform
Duan, Yongrui
;
Liu, Tonghui
;
Mao, Zhixin
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169584
Saved in:
7
Understanding the impact of online customers' shopping experience on online impulsive buying : a study on two leading e-commerce platforms
Gulfraz, Muhammad Bilal
;
Sufyan, Muhammad
;
Mustak, Mekhail
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013366249
Saved in:
8
Creating and detecting fake reviews of online products
Salminen, Joni
;
Kandpal, Chandrashekhar
;
Kamel, Ahmed …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209474
Saved in:
9
Pricing strategies of two-sided platforms considering privacy concerns
Duan, Yongrui
;
Liu, Peng
;
Feng, Yixuan
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013209494
Saved in:
10
Impact of customer experience on attitude and repurchase intention in online grocery retailing : a moderation mechanism of value co-creation
Anshu, Kumari
;
Gaur, Loveleen
;
Singh, Gurmeet
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209516
Saved in:
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