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~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Psychology & marketing"
~subject:"Brand management"
~subject:"Electronic Commerce"
~subject:"Online-Marketing"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Brand management
Electronic Commerce
Online-Marketing
Consumer behaviour
166
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166
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140
Social web
140
Internet marketing
113
Online retailing
63
Online-Handel
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48
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Gonc̦alves, Helena Martins
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Gravili, Silvia
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Ananda S
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International journal of technology marketing : IJTMkt
Psychology & marketing
Journal of business research : JBR
471
Journal of retailing and consumer services
373
SpringerLink / Bücher
370
International journal of internet marketing and advertising : IJIMA
233
Electronic commerce research
226
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
173
Springer eBook Collection
172
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
168
Journal of internet commerce
166
Information systems research : ISR
159
Management science : journal of the Institute for Operations Research and the Management Sciences
155
Industrial marketing management : the international journal for industrial and high-tech firms
153
Technological forecasting & social change : an international journal
144
International journal of business information systems : IJBIS
130
International journal of electronic marketing and retailing : IJEMR
130
Information systems and e-business management : ISeB
128
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
128
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
128
International journal of e-business research : an official publication of the Information Resources Management Association
123
Journal of marketing communications
120
Journal of advertising research
119
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
119
International journal of hospitality management
113
Journal of electronic commerce research : JECR
111
International journal of advertising : the review of marketing communications
109
European journal of operational research : EJOR
107
International journal of electronic business
105
Tourism management : research, policies, practice
105
Premier reference source
103
International journal of electronic commerce : IJEC
102
Electronic commerce research and applications
97
International journal of production economics
94
Cogent business & management
90
Journal of management information systems : JMIS
89
Electronic markets : the international journal on networked business
88
Business horizons
87
NBER working paper series
83
The journal of product & brand management
83
Journal of promotion management : innovations in planning and applied research
82
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ECONIS (ZBW)
161
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1
Special issue on: innovative technologies in the era of digital marketing and e-commerce
Nanos, Ioannis
(
ed.
);
Tsipoulanidis, Alexander
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013258214
Saved in:
2
COVID-19 resilience via digital cultural heritage : digital life in museums and festivals during the anthropause
Belenioti, Zoe-Charis
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
4
,
pp. 403-420
Persistent link: https://www.econbiz.de/10013486147
Saved in:
3
Presence of digital sources in international marketing : a review of literature using Leximancer
Khan, Surender
;
Rana, Sudhir
;
Goel, Anuj
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 246-274
Persistent link: https://www.econbiz.de/10013359077
Saved in:
4
Reconceptualising buyer behaviour in the digital era : an emergent journey
Scott, Peter
;
Scott, Tamsin
;
Stokes, Peter
;
Moore, Neil
; …
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
2
,
pp. 165-179
Persistent link: https://www.econbiz.de/10011746011
Saved in:
5
Internet
coverage rate and traditional retailers
Yan, Ruiliang
- In:
International journal of technology marketing : IJTMkt
2
(
2007
)
3
,
pp. 264-279
Persistent link: https://www.econbiz.de/10003602020
Saved in:
6
Suspicion of manipulation on Instagram : is the consumer being duped?
Maghraoui, Souad
;
Khrouf, Lilia
;
Frikha, Azza
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 204-219
Persistent link: https://www.econbiz.de/10013359063
Saved in:
7
Research online and purchase offline : the disruptive impact of consumers' online information on offline sales interaction
Li, You
;
Geng, Lixiao
;
Chang, Yaping
;
Ning, Peng
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2642-2652
Persistent link: https://www.econbiz.de/10014432518
Saved in:
8
Food,
internet
and neuromarketing in the context of well-being sustainability
Varlese, Monica
;
Misso, Rosa
;
Koliouska, Christiana
; …
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
3
,
pp. 267-282
Persistent link: https://www.econbiz.de/10012534217
Saved in:
9
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
10
Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
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