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~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Consumer behaviour"
~subject:"Electronic Commerce"
~subject:"Online-Marketing"
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marketing
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International journal of technology marketing : IJTMkt
SpringerLink / Bücher
52
Journal of business research : JBR
37
Springer eBook Collection
25
Journal of Islamic marketing : JIMA
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Gabler Edition Wissenschaft
15
Journal of macromarketing : examining the interactions among markets, marketing, and society
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
International journal of islamic marketing and branding
13
Marketing theory
13
International journal of wine business research : IJWBR
12
Journal of marketing management : MM
12
Premier reference source
12
Springer eBook Collection / Business and Economics
12
International journal of internet marketing and advertising : IJIMA
11
Business horizons
10
Journal of Islamic marketing
10
Asia Pacific journal of marketing and logistics
9
Cogent business & management
9
European journal of marketing : EJM
9
Journal of retailing and consumer services
9
Psychology & marketing
9
Journal of marketing education : JME
8
Journal of marketing research : JMR
8
Journal of promotion management : innovations in planning and applied research
8
Marketing intelligence & planning
8
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of modelling in management
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Lehrbuch
7
The connected customer : the changing nature of consumer and business markets
7
The journal of consumer marketing
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essentials
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Edward Elgar E-Book Archive
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International journal of consumer studies
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Journal of fashion marketing and management
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ECONIS (ZBW)
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1
Digital marketing techniques for school promotion
Fernandez, Ronald R.
;
Uy, Chin
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 239-255
Persistent link: https://www.econbiz.de/10014310281
Saved in:
2
Is destination image instagrammable? : visit intentions and value co-creation through social media content
Giannopoulos, Antonios
;
Livas, Christos
;
Simeli, Ioanna
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10013486083
Saved in:
3
Identifying customer satisfaction estimators using review mining
Suzuki, Takayuki
;
Gemba, Kiminori
;
Aoyama, Atsushi
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
2
,
pp. 187-210
Persistent link: https://www.econbiz.de/10010404505
Saved in:
4
Mobile marketing : a contemporary strategic perspective
Amirkhanpour, Monaliz
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
Saved in:
5
Marketing and organisational evaluation of rural firms in the internet
Tsekouropoulos, Georgios
;
Andreopoulou, Zacharoula
; …
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
3
,
pp. 272-286
Persistent link: https://www.econbiz.de/10010200400
Saved in:
6
Special issue: Marketing of emerging technologies
Sengupta, Sanjit
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009412250
Saved in:
7
Out on the pull : how small firms are making themselves sexy with new online promotion techniques
Harris, Lisa
;
Rae, Alan
;
Grewal, Simran
- In:
International journal of technology marketing : IJTMkt
3
(
2008
)
2
,
pp. 153-168
Persistent link: https://www.econbiz.de/10003739632
Saved in:
8
Electronic customer relationship management : a new approach to self-evaluate a tourism destination
Zehrer, Anita
;
Fenkart, Susanne
- In:
International journal of technology marketing : IJTMkt
3
(
2008
)
2
,
pp. 169-182
Persistent link: https://www.econbiz.de/10003739644
Saved in:
9
The distinction between the success and failure factors driving the implementation of e-channels of distribution : the case of Taiwan
Wang, Michael Chih-Hung
;
Chen, Lily Shui-Lien
;
Cheng, …
- In:
International journal of technology marketing : IJTMkt
3
(
2008
)
2
,
pp. 183-201
Persistent link: https://www.econbiz.de/10003739652
Saved in:
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