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~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Ratgeber"
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Konsumentenverhalten
Consumer behaviour
60
Internet marketing
59
Online-Marketing
59
Social Web
59
Social web
59
E-commerce
24
Electronic Commerce
24
social media
19
Beziehungsmarketing
18
Online retailing
18
Online-Handel
18
Relationship marketing
18
Innovation management
17
Innovationsmanagement
17
Viral marketing
16
Virales Marketing
16
Internet
12
Customer integration
11
India
11
Indien
11
Kundenintegration
11
Brand image
10
Markenimage
10
Marketing management
10
Marketingmanagement
10
Advertising
9
Brand management
9
Greece
9
Griechenland
9
Innovation
9
Innovation adoption
9
Innovationsakzeptanz
9
Markenführung
9
Werbung
9
consumer behaviour
9
Confidence
8
Customer satisfaction
8
Kundenzufriedenheit
8
Mobile Business
8
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Article in journal
Case study
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Aufsatz in Zeitschrift
60
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English
60
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All
Becker, Kip
2
Dutta, Kirti
2
El Hajjar, Samer
2
Khoshtaria, Tornike
2
Kundu, Sukanya
2
Matin, Arian
2
Nobre, Helena
2
Stockinger, Hanna
2
Theocharis, Dimitrios
2
Tsekouropoulos, Georgios
2
Wang, Edward Shih-Tse
2
Abdelkhaleq, Halley
1
Acikgoz, Fulya
1
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1
Al Khasawneh, Mohammad Hamdi
1
Al Sharaideh, Farah
1
Algharabat, Raed S.
1
Alturas, Bráulio
1
Amirkhanpour, Monaliz
1
Andreopoulou, Zacharoula
1
Angell, Ian O.
1
Antikainen, Maria
1
Argila-Irurita, Ana
1
Arroyo-Cañada, Francisco-Javier
1
Baccarella, Christian V.
1
Bartl, Michael
1
Basu, Rituparna
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Ben Saad, Sihem
1
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1
Bozyigit, Sezen
1
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1
Chuah, Stephanie Hui-wen
1
Coelho, Joana
1
Costa, Sara Morgado da
1
Datta, Biplab
1
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1
Datta, Saroj Kumar
1
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Published in...
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International journal of technology marketing : IJTMkt
Journal of retailing and consumer services
560
Journal of business research : JBR
443
International journal of internet marketing and advertising : IJIMA
175
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
158
Journal of internet commerce
147
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
146
International journal of electronic marketing and retailing : IJEMR
132
Electronic commerce research
120
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
113
Psychology & marketing
103
International journal of consumer studies
99
Cogent business & management
98
International journal of hospitality management
98
Technological forecasting & social change : an international journal
98
Journal of marketing communications
96
International journal of business information systems : IJBIS
92
Journal of electronic commerce research : JECR
91
Asia Pacific journal of marketing and logistics
89
Information systems research : ISR
85
Management science : journal of the Institute for Operations Research and the Management Sciences
83
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
80
International journal of electronic commerce : IJEC
78
Journal of promotion management : innovations in planning and applied research
78
International journal of advertising : the review of marketing communications
77
International journal of e-business research : an official publication of the Information Resources Management Association
77
The journal of product & brand management
74
International journal of retail & distribution management
66
Journal of fashion marketing and management
64
The international review of retail, distribution and consumer research
63
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
62
Journal of retailing
62
Journal of management information systems : JMIS
61
Tourism management : research, policies, practice
61
Journal of marketing
60
International journal of contemporary hospitality management
55
Journal of hospitality marketing & management
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
54
Journal of the Academy of Marketing Science
54
Journal of marketing management : MM
53
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ECONIS (ZBW)
60
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1
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
2
Are social media influencers effective? : an analysis of information adoption by followers
Roldan-Gallego, Juan Sebastián
;
Sánchez-Torres, Javier A.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10014310274
Saved in:
3
Towards a better understanding of the social media effects on young users
El Hajjar, Samer
;
Yacoub, Laurent
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 296-315
Persistent link: https://www.econbiz.de/10014310329
Saved in:
4
Suspicion of manipulation on Instagram : is the consumer being duped?
Maghraoui, Souad
;
Khrouf, Lilia
;
Frikha, Azza
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 204-219
Persistent link: https://www.econbiz.de/10013359063
Saved in:
5
Are digital influencers social change catalysts? : empirical findings from the online apparel industry
Khwaja, Muddasar Ghani
;
Zaman, Umer
;
Butt, Athar Hameed
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 145-167
Persistent link: https://www.econbiz.de/10013258263
Saved in:
6
Indian women and Facebook apparels brand communities : a study with reference to Koovs, Myntra and Shein
Kanupriya
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 316-331
Persistent link: https://www.econbiz.de/10012693538
Saved in:
7
Digital consumer-based branding among football clubs : determinants of brand loyalty and purchase intention towards green brand extensions offered through digital platforms
Matin, Arian
;
Khoshtaria, Tornike
;
Mercan, Metin
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 378-408
Persistent link: https://www.econbiz.de/10014428116
Saved in:
8
Affordances of livestreaming shopping on social networking sites improve viewers' trust in streamers, which affects purchase intention : an uncertainty reduction theory perspective
Ko, Hsiu-Chia
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 125-147
Persistent link: https://www.econbiz.de/10014310262
Saved in:
9
Consumer response towards personalised pricing strategies in online marketing
Victor, Vijay
;
Nathan, Robert Jeyakumar
;
Fekete-Farkas, …
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 223-265
Persistent link: https://www.econbiz.de/10012693530
Saved in:
10
The impact of social media engagement on consumers' trust and purchase intention
Matin, Arian
;
Khoshtaria, Tornike
;
Tutberidze, Gocha
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
3
,
pp. 305-323
Persistent link: https://www.econbiz.de/10012534223
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