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~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Online-Marketing"
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Online-Marketing
Consumer behaviour
60
Konsumentenverhalten
60
Internet marketing
59
Social Web
59
Social web
59
E-commerce
24
Electronic Commerce
24
social media
19
Beziehungsmarketing
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Online-Handel
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consumer behaviour
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Christou, Evangelos
2
Khoshtaria, Tornike
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Khrouf, Lilia
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Komodromos, Marcos
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Maghraoui, Souad
2
Matin, Arian
2
Melanthiou, Yioula
2
Papaioannou, Eugenia
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1
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1
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1
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Ananda S
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El Hajjar, Samer
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Eren-Erdoğmuş, İrem
1
Fekete-Farkas, Maria
1
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International journal of technology marketing : IJTMkt
Journal of business research : JBR
312
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
120
Journal of marketing communications
112
Journal of advertising research
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Springer eBook Collection
83
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
68
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
59
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Psychology & marketing
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Journal of marketing
47
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Marketing intelligence & planning
45
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ECONIS (ZBW)
59
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1
Suspicion of manipulation on Instagram : is the consumer being duped?
Maghraoui, Souad
;
Khrouf, Lilia
;
Frikha, Azza
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 204-219
Persistent link: https://www.econbiz.de/10013359063
Saved in:
2
Special issue: Emerging issues in
internet
, social media and e-marketing
Tilikidou, Irene
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010200477
Saved in:
3
Physical web atmospherics : utilising
internet
of things to conceptualise store atmosphere in omnichannel retailing
Lazaris, Chris
;
Vrechopoulos, Adam
;
Doukidis, Georgios I.
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 389-416
Persistent link: https://www.econbiz.de/10011862048
Saved in:
4
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
5
Is ambiguity an efficient tool in Instagram ads?
Khrouf, Lilia
;
Maghraoui, Souad
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 347-362
Persistent link: https://www.econbiz.de/10014428105
Saved in:
6
Are social media influencers effective? : an analysis of information adoption by followers
Roldan-Gallego, Juan Sebastián
;
Sánchez-Torres, Javier A.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10014310274
Saved in:
7
Digital marketing techniques for school promotion
Fernandez, Ronald R.
;
Uy, Chin
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 239-255
Persistent link: https://www.econbiz.de/10014310281
Saved in:
8
Towards a better understanding of the social media effects on young users
El Hajjar, Samer
;
Yacoub, Laurent
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 296-315
Persistent link: https://www.econbiz.de/10014310329
Saved in:
9
Online trust and the importance of interaction
Papadopoulou, Panagiota
;
Kanellis, Panagiotis
- In:
International journal of technology marketing : IJTMkt
13
(
2018
)
1
,
pp. 21-50
Persistent link: https://www.econbiz.de/10012056240
Saved in:
10
Marketing and organisational evaluation of rural firms in the
internet
Tsekouropoulos, Georgios
;
Andreopoulou, Zacharoula
; …
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
3
,
pp. 272-286
Persistent link: https://www.econbiz.de/10010200400
Saved in:
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