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~isPartOf:"International journal of wine business research : IJWBR"
~isPartOf:"Lehrbuch"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
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International journal of wine business research : IJWBR
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Journal of Islamic marketing : JIMA
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
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Management science : journal of the Institute for Operations Research and the Management Sciences
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International journal of islamic marketing and branding
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The connected customer : the changing nature of consumer and business markets
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Marketing : eine Einführung in die marktorientierte Unternehmensführung : mit 58 Übungsaufgaben und Lösungshinweisen
Olbrich, Rainer
-
2022
-
3., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012807106
Saved in:
2
Social media : communication strategies, engagement and future research directions
Dolan, Rebecca
;
Conduit, Jodie
;
Fahy, John
;
Goodman, Steve
- In:
International journal of wine business research : IJWBR
29
(
2017
)
1
,
pp. 2-19
Persistent link: https://www.econbiz.de/10011704087
Saved in:
3
The relationship between involvement, destination emotions and place attachment in the Porto wine cellars
Santos, Vasco
;
Ramos, Paulo
;
Almeida, Nuno
- In:
International journal of wine business research : IJWBR
29
(
2017
)
4
,
pp. 401-415
Persistent link: https://www.econbiz.de/10011814604
Saved in:
4
Wine tourist valuation of information sources : the role of prior travel
Byrd, Erick T.
;
Farber Canziani, Bonnie
;
Boles, James S.
; …
- In:
International journal of wine business research : IJWBR
29
(
2017
)
4
,
pp. 416-433
Persistent link: https://www.econbiz.de/10011814612
Saved in:
5
Millennials as luxury wine buyers in the United States?
Higgins, Lindsey
;
Wolf, Marianne McGarry
- In:
International journal of wine business research : IJWBR
28
(
2016
)
3
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011563733
Saved in:
6
Consumers' luxury value perception in the Brazilian premium beer market
Thomé, Karim Marini
;
Pinho, Guilherme da Mata
; …
- In:
International journal of wine business research : IJWBR
28
(
2016
)
4
,
pp. 369-386
Persistent link: https://www.econbiz.de/10011641665
Saved in:
7
Exploring wine knowledge, aesthetics and ephemerality : clustering consumers
Hall, Daniel
- In:
International journal of wine business research : IJWBR
28
(
2016
)
2
,
pp. 134-153
Persistent link: https://www.econbiz.de/10011590141
Saved in:
8
Using an aesthetics and ontology framework to investigate consumers' attitudes toward luxury wine brands as a product category : evidence from two countries
Stiehler, Beate E.
;
Caruana, Albert
;
Vella, Joseph
- In:
International journal of wine business research : IJWBR
28
(
2016
)
2
,
pp. 154-169
Persistent link: https://www.econbiz.de/10011590147
Saved in:
9
How aspects of a wine's place affect consumers' authenticity perceptions and purchase intentions : the role of country of origin and technical terroir
Moulard, Julie
;
Babin, Barry J.
;
Griffin, Mitch
- In:
International journal of wine business research : IJWBR
27
(
2015
)
1
,
pp. 61-78
Persistent link: https://www.econbiz.de/10011300158
Saved in:
10
Evaluating tastes and aromas of wine : a peek inside the "black box"
Rinaldo, Shannon B.
;
Duhan, Dale F.
;
Trela, Brent
;
Dodd, Tim
- In:
International journal of wine business research : IJWBR
26
(
2014
)
3
,
pp. 208-223
Persistent link: https://www.econbiz.de/10010421619
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