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~isPartOf:"International journal of wine business research : IJWBR"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
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Consumer behaviour
Online-Marketing
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International journal of wine business research : IJWBR
Management science : journal of the Institute for Operations Research and the Management Sciences
SpringerLink / Bücher
41
Journal of business research : JBR
36
Springer eBook Collection
21
Journal of Islamic marketing : JIMA
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
Journal of macromarketing : examining the interactions among markets, marketing, and society
14
Gabler Edition Wissenschaft
13
International journal of islamic marketing and branding
13
Marketing theory
13
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
Journal of marketing management : MM
12
International journal of internet marketing and advertising : IJIMA
11
Premier reference source
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Business horizons
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Journal of Islamic marketing
10
Cogent business & management
9
European journal of marketing : EJM
9
Journal of retailing and consumer services
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Asia Pacific journal of marketing and logistics
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Journal of marketing education : JME
8
Journal of marketing research : JMR
8
Journal of promotion management : innovations in planning and applied research
8
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Springer eBook Collection / Business and Economics
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of technology marketing : IJTMkt
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of modelling in management
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Lehrbuch
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The connected customer : the changing nature of consumer and business markets
7
The journal of consumer marketing
7
Edward Elgar E-Book Archive
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Journal of fashion marketing and management
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Journal of historical research in marketing
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Journal of internet commerce
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Journal of marketing
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ECONIS (ZBW)
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1
The effects of online social identity signals on retailer demand
Babar, Yash
;
Mahdavi Adeli, Ali
;
Burtch, Gordon
- In:
Management science : journal of the Institute for …
69
(
2023
)
12
,
pp. 7335-7346
Persistent link: https://www.econbiz.de/10014444136
Saved in:
2
Content-based model of web search behavior : an application to TV show search
Liu, Jia
;
Toubia, Olivier
;
Hill, Shawndra
- In:
Management science : journal of the Institute for …
67
(
2021
)
10
,
pp. 6378-6398
Persistent link: https://www.econbiz.de/10012666157
Saved in:
3
Search personalization using machine learning
Yoganarasimhan, Hema
- In:
Management science : journal of the Institute for …
66
(
2020
)
3
,
pp. 1045-1070
Persistent link: https://www.econbiz.de/10012234538
Saved in:
4
A behavioral characterization of the drift diffusion model and its multialternative extension for choice under time pressure
Baldassi, Carlo
;
Cerreia-Vioglio, Simone
;
Maccheroni, Fabio
- In:
Management science : journal of the Institute for …
66
(
2020
)
11
,
pp. 5075-5093
Persistent link: https://www.econbiz.de/10012390763
Saved in:
5
The value of personal information in online markets with endogenous privacy
Montes, Rodrigo
;
Zantman, Wilfried Sand-
;
Valletti, …
- In:
Management science : journal of the Institute for …
65
(
2019
)
3
,
pp. 1342-1362
Persistent link: https://www.econbiz.de/10012013816
Saved in:
6
Cardinality bundling with Spence-Mirrlees reservation prices
Wu, Jianqing
;
Tawarmalani, Mohit
;
Kannan, Karthik N.
- In:
Management science : journal of the Institute for …
65
(
2019
)
4
,
pp. 1891-1908
Persistent link: https://www.econbiz.de/10012022676
Saved in:
7
Behavior-based advertising
Shen, Qiaowei
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
Saved in:
8
Translated attributes as choice architecture : aligning objectives and choices through decision signposts
Ungemach, Christoph
;
Camilleri, Adrian R.
;
Johnson, Eric J.
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2445-2459
Persistent link: https://www.econbiz.de/10011874356
Saved in:
9
The impact of consumer search cost on assortment planning and pricing
Wang, Ruxian
;
Sahin, Ozge
- In:
Management science : journal of the Institute for …
64
(
2018
)
8
,
pp. 3649-3666
Persistent link: https://www.econbiz.de/10011899958
Saved in:
10
Social media : communication strategies, engagement and future research directions
Dolan, Rebecca
;
Conduit, Jodie
;
Fahy, John
;
Goodman, Steve
- In:
International journal of wine business research : IJWBR
29
(
2017
)
1
,
pp. 2-19
Persistent link: https://www.econbiz.de/10011704087
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