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~isPartOf:"International journal of wine business research : IJWBR"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
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International journal of wine business research : IJWBR
SpringerLink / Bücher
44
Journal of business research : JBR
40
Springer eBook Collection
22
Journal of Islamic marketing : JIMA
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Gabler Edition Wissenschaft
14
Journal of macromarketing : examining the interactions among markets, marketing, and society
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
International journal of islamic marketing and branding
13
Journal of marketing management : MM
13
Marketing theory
13
International journal of internet marketing and advertising : IJIMA
11
Premier reference source
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Business horizons
10
European journal of marketing : EJM
10
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10
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10
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Asia Pacific journal of marketing and logistics
9
Cogent business & management
9
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9
Journal of marketing education : JME
8
Journal of marketing research : JMR
8
Journal of promotion management : innovations in planning and applied research
8
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8
The journal of consumer marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of technology marketing : IJTMkt
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of modelling in management
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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The connected customer : the changing nature of consumer and business markets
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The journal of product & brand management
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1
Social media : communication strategies, engagement and future research directions
Dolan, Rebecca
;
Conduit, Jodie
;
Fahy, John
;
Goodman, Steve
- In:
International journal of wine business research : IJWBR
29
(
2017
)
1
,
pp. 2-19
Persistent link: https://www.econbiz.de/10011704087
Saved in:
2
The relationship between involvement, destination emotions and place attachment in the Porto wine cellars
Santos, Vasco
;
Ramos, Paulo
;
Almeida, Nuno
- In:
International journal of wine business research : IJWBR
29
(
2017
)
4
,
pp. 401-415
Persistent link: https://www.econbiz.de/10011814604
Saved in:
3
Wine tourist valuation of information sources : the role of prior travel
Byrd, Erick T.
;
Farber Canziani, Bonnie
;
Boles, James S.
; …
- In:
International journal of wine business research : IJWBR
29
(
2017
)
4
,
pp. 416-433
Persistent link: https://www.econbiz.de/10011814612
Saved in:
4
Millennials as luxury wine buyers in the United States?
Higgins, Lindsey
;
Wolf, Marianne McGarry
- In:
International journal of wine business research : IJWBR
28
(
2016
)
3
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011563733
Saved in:
5
Consumers' luxury value perception in the Brazilian premium beer market
Thomé, Karim Marini
;
Pinho, Guilherme da Mata
; …
- In:
International journal of wine business research : IJWBR
28
(
2016
)
4
,
pp. 369-386
Persistent link: https://www.econbiz.de/10011641665
Saved in:
6
Exploring wine knowledge, aesthetics and ephemerality : clustering consumers
Hall, Daniel
- In:
International journal of wine business research : IJWBR
28
(
2016
)
2
,
pp. 134-153
Persistent link: https://www.econbiz.de/10011590141
Saved in:
7
Using an aesthetics and ontology framework to investigate consumers' attitudes toward luxury wine brands as a product category : evidence from two countries
Stiehler, Beate E.
;
Caruana, Albert
;
Vella, Joseph
- In:
International journal of wine business research : IJWBR
28
(
2016
)
2
,
pp. 154-169
Persistent link: https://www.econbiz.de/10011590147
Saved in:
8
How aspects of a wine's place affect consumers' authenticity perceptions and purchase intentions : the role of country of origin and technical terroir
Moulard, Julie
;
Babin, Barry J.
;
Griffin, Mitch
- In:
International journal of wine business research : IJWBR
27
(
2015
)
1
,
pp. 61-78
Persistent link: https://www.econbiz.de/10011300158
Saved in:
9
Evaluating tastes and aromas of wine : a peek inside the "black box"
Rinaldo, Shannon B.
;
Duhan, Dale F.
;
Trela, Brent
;
Dodd, Tim
- In:
International journal of wine business research : IJWBR
26
(
2014
)
3
,
pp. 208-223
Persistent link: https://www.econbiz.de/10010421619
Saved in:
10
Buying a product for an anticipated consumption situation : observation of high- and low-involved wine buyers in a retail store
Hirche, Martin
;
Bruwer, Johan
- In:
International journal of wine business research : IJWBR
26
(
2014
)
4
,
pp. 295-318
Persistent link: https://www.econbiz.de/10010462622
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