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~isPartOf:"International marketing : emerging markets"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Evaluation"
~subject:"Innovation"
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Evaluation
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International marketing : emerging markets
The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of service management
3
Expert journal of marketing
2
Journal of business research : JBR
2
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California management review
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Central and eastern european journal of management and economics : CEEJME
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Design thinking : integrating innovation, customer experience and brand value
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Economic issues
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European management journal
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Innovation in pricing : contemporary theories and best practices
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Innovationserfolgsrechnung : Innovationsmanagement und Schutzrechtsbewertung, Technologieportfolio, Target-Costing, Investitionskalküle und Bilanzierung von FuE-Aktivitäten
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International journal of Indian culture and business management
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ECONIS (ZBW)
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1
A new model for measuring salesperson lifetime value
Farías, Pablo
;
Torres, Eduardo
;
Mora Cortez, Roberto
- In:
The journal of business & industrial marketing
32
(
2017
)
2
,
pp. 274-281
Persistent link: https://www.econbiz.de/10011629533
Saved in:
2
The role of learning in value co-creation in new technological B2B services
Komulainen, Hanna
- In:
The journal of business & industrial marketing
29
(
2014
)
3
,
pp. 238-252
Persistent link: https://www.econbiz.de/10010345207
Saved in:
3
Perceived value of service innovation : a conceptual framework
Coutelle-Brillet, Patricia
;
Riviere, Arnaud
;
Garets, …
- In:
The journal of business & industrial marketing
29
(
2014
)
2
,
pp. 164-172
Persistent link: https://www.econbiz.de/10010248160
Saved in:
4
Customer flow : evaluating the long-term impact of marketing on value creation
Tretyak, Olga A.
;
Sloev, Igor
- In:
The journal of business & industrial marketing
28
(
2013
)
3
,
pp. 221-228
Persistent link: https://www.econbiz.de/10009743356
Saved in:
5
Advertising appeals strategy: moderating effect on the relationship between innovation and customer equity drivers in China
Zhang, Hao
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
International marketing : emerging markets
,
(pp. 111-136)
.
2011
Persistent link: https://www.econbiz.de/10008937375
Saved in:
6
High-tech, innovative products : identifying and meeting business customers' value needs
Lindgreen, Adam
;
Antioco, Michael
;
Palmer, Roger
; …
- In:
The journal of business & industrial marketing
24
(
2009
)
3/4
,
pp. 182-197
Persistent link: https://www.econbiz.de/10009524596
Saved in:
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