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~isPartOf:"International marketing ; Vol. 2"
~subject:"Marketing management"
~type_genre:"Reprint"
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International marketing ; Vol. 2
International marketing ; Vol. 1
2
International marketing ; Vol. 3
1
Macromarketing - a global focus ; Vol. 2
1
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
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Developing global products and marketing strategies : a construct and a research agenda
Wills, James R.
;
Samli, A. Coskun
;
Jacobs, Laurence W.
-
2008
Persistent link: https://www.econbiz.de/10003655925
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Developing global products and marketing strategies : a rejoinder
Samli, A. Coskun
;
Wills, James R.
;
Jacobs, Laurence W.
-
2008
Persistent link: https://www.econbiz.de/10003655932
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