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~isPartOf:"International marketing review"
~isPartOf:"International strategy : managing companies in the global economic system"
~isPartOf:"Review of international economics"
~subject:"International marketing"
~subject:"Strategic management"
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Search: subject:"Internationale Markteintrittsstrategie"
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International marketing
Strategic management
International market entry
93
Internationaler Markteintritt
93
Multinationales Unternehmen
51
Transnational corporation
51
Globalisierung
33
Globalization
33
KMU
21
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21
Internationales Marketing
18
Internationalization
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Shoham, Aviv
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Tarba, Shlomo Yedidia
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Gnizy, Itzhak
2
Khan, Zaheer
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Martín Martín, Oscar
2
Valdemarin, Stefano
2
Zahoor, Nadia
2
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1
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1
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1
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1
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1
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1
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1
Cavusgil, S. Tamer
1
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1
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1
Chung, Henry F. L.
1
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1
Deligonul, Seyda
1
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1
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1
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1
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1
Ibrahim, Fahad
1
Khan, Huda
1
Lee, Joong-Woo
1
Lew, Yong Kyu
1
Liu, Yipeng
1
Malhotra, Shavin
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International marketing review
International strategy : managing companies in the global economic system
Review of international economics
International business review : the official journal of the European International Business Academy
25
Journal of international marketing
13
Journal of business research : JBR
12
Journal of international entrepreneurship
12
Journal of world business : JWB
11
Journal of international management
9
Review of international business and strategy
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
Internationalisierung von Vertrieb und Handel
6
Journal of global marketing
6
SpringerLink / Bücher
6
Berichte aus der Betriebswirtschaft
5
European journal of international management : EJIM
5
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
Management international review : mir ; journal of international business
5
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
4
International journal of export marketing
4
Journal of East-West business
4
Journal of management studies : JMS
4
Management and organization review : MOR ; the official journal of The International Association for Chinese Management Research
4
Multinational business review
4
Springer eBook Collection
4
Thunderbird international business review
4
Asia Pacific business review
3
Baltic journal of management
3
Edward Elgar E-Book Archive
3
Global business & economics review
3
International journal of business and globalisation : IJBG
3
International journal of emerging markets
3
International journal of entrepreneurship and small business
3
International journal of export marketing : IJExportM
3
International journal of trade and global markets
3
Journal for global business advancement : JGBA
3
Journal of business venturing
3
Journal of euromarketing
3
Journal of international trade & commerce
3
Journal of management & governance
3
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
3
Management decision : MD
3
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ECONIS (ZBW)
24
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1
International dynamic marketing capabilities : developments and a research agenda
Pfajfar, Gregor
;
Mitręga, Maciej
;
Shoham, Aviv
- In:
International marketing review
41
(
2024
)
1
,
pp. 1-41
Persistent link: https://www.econbiz.de/10014524759
Saved in:
2
Social media and international business : views and conceptual framing
Saari, Matti
;
Haapanen, Lauri
;
Hurmelinna-Laukkanen, Pia
- In:
International marketing review
39
(
2022
)
7
,
pp. 25-45
Persistent link: https://www.econbiz.de/10013532329
Saved in:
3
International open innovation and international market success : an empirical study of emerging market small and medium-sized enterprises
Zahoor, Nadia
;
Khan, Zaheer
;
Arslan, Ahmad
;
Khan, Huda
; …
- In:
International marketing review
39
(
2022
)
3
,
pp. 755-782
Persistent link: https://www.econbiz.de/10013396319
Saved in:
4
Innovation and commercialisation : the role of the international dynamic marketing capability in Malaysian international entrepreneurial firms
Mostafiz, Md Imtiaz
;
Ahmed, Farhad Uddin
;
Ibrahim, Fahad
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 199-236
Persistent link: https://www.econbiz.de/10014524782
Saved in:
5
How can companies boost legitimacy in international markets? : a dynamic marketing capabilities approach
Rivero-Gutierrez, Lourdes
;
Cabanelas, Pablo
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 273-301
Persistent link: https://www.econbiz.de/10014524786
Saved in:
6
Search and learning in export markets : evidence from interviews with Colombian exporters
Domínguez, Juan Camilo
;
Eaton, Jonathan
;
Eslava, Marcela
; …
- In:
Review of international economics
31
(
2023
)
3
,
pp. 1093-1116
Persistent link: https://www.econbiz.de/10014329819
Saved in:
7
Exploring the influence of hybrid product-service offerings on firm internationalization strategies : an international perspective
Liu, Yipeng
;
Bustinza, Oscar F.
;
Vendrell-Herrero, Ferran
; …
- In:
International marketing review
40
(
2023
)
4
,
pp. 549-560
Persistent link: https://www.econbiz.de/10014469928
Saved in:
8
Enhancing international marketing capability and export performance of emerging market SMEs in crises : strategic flexibility and digital technologies
Zahoor, Nadia
;
Lew, Yong Kyu
- In:
International marketing review
40
(
2023
)
5
,
pp. 1158-1187
Persistent link: https://www.econbiz.de/10014470114
Saved in:
9
International strategies and foreign market entry modes
Valdemarin, Stefano
- In:
International strategy : managing companies in the …
,
(pp. 49-64)
.
2022
Persistent link: https://www.econbiz.de/10013183941
Saved in:
10
The strategic analysis : evaluating opportunities and threats in foreign countries
Serravalle, Francesca
;
Valdemarin, Stefano
- In:
International strategy : managing companies in the …
,
(pp. 65-76)
.
2022
Persistent link: https://www.econbiz.de/10013183942
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